Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns.

Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board.

In this episode, we discuss:

• Using the power of storytelling in product descriptions
• The strategic importance of SEO and unique content
• Why your copywriting should focus on the customer

Dive in:

[03:38] Film background, prestigious school, scriptwriting, London journey.

[06:32] SEO requires unique product descriptions, legal disclosures.

[10:14] Google now values trustworthy, authoritative content for ranking.

[13:01] Proper story framework vital for product pages.

[16:55] Finding balance, aligning with customer sentiment.

[22:35] Brands must read their customer reviews. 

[26:06] Hear Aimée’s Insider Tips!

Find our notes here: https//keepopt.com/193

Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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