Today, we are learning from Marsha Shandur.

Marsha, of Yes Yes Marsha, believes that Storytelling is the key to instant connection, clear, effective communication, and changing the world for the better. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of executives, entrepreneurs and professionals across the world.

Before launching her business, she spent 15 years working as a Radio DJ and Music Supervisor for hit TV shows and films, where she gained a powerful understanding of how to communicate in a way that creates connection, trust, engagement and loyalty.

Let's get started...

In this conversation with Marsha Shandur, I learned:

00:00 Intro

02:45 Should Canada become a part of the USA?

04:00 All borders should be open to everyone.

04:40 From telling a story on stage, to coaching the storytellers for the next events.

06:20 The storytelling history in her family.

08:25 Ethically persuasive storytelling.

13:15 The internal monologue of potential clients for service providers.

14:35 As a service provider you don't want people that you can't help.

17:20 As an entrepreneur finding the balance between doing good work and paying rent.

19:45 True Stories Toronto falls in that bucket of free and is considered more like art.

21:35 The origin story of True Stories Toronto.

23:25 How storytelling and connection can give you hope in turbulent times.

24:50 Lack of empathy and shame are the roots of most evil in the world.

26:05 Building a relationship with people. 50% of the sales happen in the follow-up, and 80% of the people only follow up once.

27:20 When you are telling a story, you are making a movie inside your listener's brain. What did it look like? How did you feel?

30:05 The chemical effects of storytelling in your brain.

30:30 A story example of how to sell something technical.

32:05 Where do you find stories to share?

36:25 Using storytelling in videos on LinkedIn vs TikTok.

40:35 Done is better than perfect.

42:35 Bigger quality will also bring more quality people.

46:10 Learning how to be confident on camera.

47:40 Niching is important to attract the people that really want to work with you, and video is really helpful for niching.

48:50 The marketing trick that works, even when you know and recognize the techniques.

52:05 A rising tide lifts all boats.

52:55 One of the badass things you can do in sales is to promote someone else.

55:25 If masterminds were a standard in every industry, the world would be a different place.

58:50 It's not the job of your partner or friends to know everything about your business.

More about Marsha Shandur:

https://www.linkedin.com/in/yesyesmarsha/ 

 Find out more — and see Marsha in a LOT of wigs — at YesYesMarhsa.com

https://truestoriestoronto.com/ 

Marsha on YouTube

Marsha on TikTok

https://www.youtube.com/@truestoriestoronto 

Wikipedia page on Marsha

https://yesyesmarsha.com/decideforimpact (overview of people she mentioned in this conversation and a gift for you.)

Resources

World Domination Summit

Chris Guillebeau (Wikipedia)

Seth Godin - This is marketing

Jonathan Fields

www.rebelsforpeace.org

The Moth podcast - bij MothWorks

True Stories Told Live London

Kendrick Shope (YT)

Sage Tyrtle – storyteller

Jill Farmer

Talking Shrimp by Laura Belgray - LinkedIn

Jeff Harry

Lara Wellman - 1950's work wife

SmarterQueue - posting on social media

www.hollygstudios.com

Andy Ashton

Rachel Allen - Bolt from the Blue Copywriting

Jess Manuszak - of Verve & Vigour Copywriting Co.

Mastermind: Shilbee Dhalla-Kim, Ginny (Virginia) Santos, and Karla Smith.

Courtney Carver of Simplify Your Life - Be More with Less

Michelle Barry Franco

Arthur Thuot, storytelling

Video of the conversation with Marsha Shandur

https://youtu.be/wwbMH1JqHxY