Join Jack Chambers-Ward as he discusses storytelling, copywriting, and content strategy with Will Slater, the creative content specialist at 43 Clicks North.

Will uses his experience as a writer and photographer to explain how even bad ideas lead to great ones, the importance of curiosity, and the intricacies of creating content that resonates emotionally with your audience.

Jack & Will explore how storytelling principles from novels, comics, and even music can enhance your marketing efforts. Plus, learn valuable tips for structuring your content, engaging specific audiences, and mastering the art of concise and impactful writing. This episode is packed with insights to help you create better content in 2024 and beyond.

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Chapters

00:00 Intro trailer

00:57 Introduction to Search with Candour

02:01 Sponsorship Acknowledgements

06:34 Welcome Will Slater

08:40 The Power of Storytelling in Copywriting

09:50 Creating Emotional Connections

11:25 The Role of Flaws in Storytelling

14:51 The Art of Concise Copywriting

17:42 The Process of Generating Ideas

22:53 Understanding Your Audience

32:11 The Influence of Music on Storytelling

40:33 The Power of Brand Recognition

40:58 Engaging the Senses in Writing

41:32 Show, Don't Tell: Writing Techniques

44:40 The Art of Comic Book Storytelling

48:44 Structuring Content for Impact

57:27 The Hero's Journey in Modern Writing

01:00:46 Concise Storytelling: Less is More

01:04:29 Understanding Your Audience

01:13:12 The Importance of Curiosity in Marketing

01:18:49 Conclusion and Final Thoughts