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How you price your STR AirBNB or VRBO property can have a huge impact on your occupancy-- and your bottom line.  John and Jeanette walk through the many inputs that drive your pricing -- not all are as obvious as you might think.

John uses the rental car model to show how an STR's price is way more than just a daily rate based on costs.

Knowing your costs and your goals make all the difference... and remember to keep your friends close -- and your "comps" even closer :)

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