On this episode, we elve into the crucial realm of strategic planning within the agricultural sector, and establishing the vision and mission for an agribusiness. In an industry buffeted by the winds of economic change, environmental unpredictability, and technological advancements, having a strategic plan can act as a map through the uncharted territories of future market landscapes.

Larry Van Tassell, professor of Agricultural Economics at the University of Nebraska-Lincoln, and Director of the Center for Agricultural Profitability has authored a new article on the importance of strategic planning and we’ll discuss the art of transforming uncertainties into opportunities, the importance of understanding one's mission, and the need for assessing the ever-evolving external environment that shapes your farm's future.

Read more: https://cap.unl.edu/management/importance-strategic-planning-farmers-and-ranchers