When you have a creative idea, you’re going to face objections. The best approach is to build the systems that’ll support the innovation even before you ask for additional resources from leadership. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirk Westwood author of The Very Best Bad idea.

 

They discuss:

Additional Resources

At Pragmatic Institute, we offer two courses that’ll explore innovation in-depth.

This course shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values. Then, you’ll learn how to use that knowledge and market data to successfully and credibly sell your strategies internally.

This course teaches you how to take a human-centered approach to market problems, so you can partner with designers to create intuitive products the market will embrace. Leverage the power of design throughout the product life cycle to ensure market adoption, improve customer ratings and increase competitive advantage.