Strategy for Breakfast

New seat at the table: where next for the C-suite?

Kristina Cartwright, Kelley Iuele and Colin Cosell debate the next in line. Who deserves a seat at the big table? Should marketing move on or move over? Does IT deserve an expansion slot? Do businesses need a mental health expert to ensure their long-term wellbeing? Let us know what you think in the comments or email [email protected]. 

Key discussion points include:

Disaster recovery/preparedness deserves a new seat at the table

Why marketing needs to move on or move over

Mental health deserves a new seat at the table

Diversity, equity and inclusion deserves a new seat at the table

Connect with Kristina Cartwright

[Linkedin link]

Connect with Kelley Iuele

[Linkedin link]

Connect with Colin Cosell

[Linkedin link]

Resources mentioned in this episode

Lloyd’s List – Suez Canal remains blocked despite efforts to refloat grounded Ever Given [Link]

Meet the Boss roundtables [Link]

Trend Micro – 84% of organizations experienced phishing and ransomware-type threats in the past 12 months [Link]

The CMO Digital Summit [Link]

PR Week – Marketers risk losing their credibility and seat at the table [Link]

The Wall Street Journal – Average tenure of CMOs falls again [Link]

More companies will replace CMOs with Chief Growth Officers in 2018, Forrester predicts [Link]

Campaign – Coke brings back CMO role as chief growth officer [Link]

The HR Digital Summit [Link]

CDC – Symptoms of anxiety or depressive disorder and use of mental health care among adults during the COVID-19 pandemic [Link]

Forbes – Nike is closing its corporate offices, giving workers a week off to ‘prioritize mental health’ [Link]

Zendesk – Customer expectations have changed. Here’s how to keep up [Link]

If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Data is the new oil / water / plutonium [delete as appropriate]

Ben Thompson, Ellen Fearnley and Jade Gamlin want to know if data is the new oil, the new water, the new electricity, the new plutonium, or the new something else entirely? There’s also talk of why the chief data officer might be the new potato chip and why the old leg is definitely the new arm. I may have made these last two up.

Key discussion points include:

Why data can’t be the new oil

Why data could be the new water

Why data might be the new electricity

Why data is definitely the new plutonium

Let us know what you think in the comments or email [email protected]

Connect with Ben Thompson

[Linkedin link]

Connect with Ellen Fearnley

[Linkedin link]

Connect with Jade Gamlin

[Linkedin link]

Resources mentioned in this episode

Dunnhumby – the wizard from the Tesco’s data mountain [Link]

Harvard Business Review: Only 3% of Companies’ Data Meets Basic Quality Standards [Link]

The Data & Analytics summit [Link]

Spider-man [Link]

Only 4% of iOS users in US are opting in to ad tracking, report says [Link]

Meet the Boss roundtables [Link]

If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Kristina Cartwright, Stephanie Garey and Alex Moran are joined by retail expert and Power WearHouse CEO Shelagh Stoneham to talk about what happens next now traditional retail loyalty programs are dead. Can you wean consumers off special offers? Why are millennials so cynical? And is that a flying pig or does omnichannel personalization exist? 

Key discussion points include:

What does customer loyalty mean?

How is technology changing the game?

When does the personalization stop?

Step away from the third-party cookie jar

User generated content vs advertising

How could a social loyalty program work?

Let us know what you think in the comments or email [email protected]

Connect with Kristina Cartwright

[Linkedin link]

Connect with Stephanie Garey

[Linkedin link]

Connect with Alex Morgan

[Linkedin link]

Connect with Shelagh Stoneham

[Linkedin link]

Resources mentioned in this episode

Accenture Strategy survey: to affinity and beyond [Link]

Meet the Boss roundtables [Link]

If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Chloe Richardson, Ben Thompson and Adam Burns discuss the skills shortage – who’s winning the war for talent, who’s waving a white flag, and how a ballerina took cyber by surprise.

Plus: the skills shortage vs the skills gap, the case for lifelong learning now, and why 77% of your salespeople (that’s over 10 million people in the US alone!) are almost entirely ineffective… And what you can do about it.

Key discussion points include:

Why is a skills shortage making more and more businesses insecure?

What can/should sales leaders do about the 77% of their staff who are ‘ineffective’?

Why should more businesses champion the F word?

Let us know what you think in the comments or email [email protected]

Connect with Chloe Richardson on LinkedIn Chloe Richardson | LinkedIn

Connect with Ben Thompson on LinkedIn Ben Thompson | LinkedIn

Connect with Adam Burns on LinkedIn Adam Burns | LinkedIn

Resources mentioned in this episode:

• Security summit GDS Group Events | 2021 Summit Event Calendar
• “3.5 million open cybersecurity jobs” Cybersecurity Talent Crunch To Create 3.5 Million Unfilled Jobs Globally By 2021 (cybersecurityventures.com)
• “Fewer than one in four” applicants for cybersecurity jobs are qualified Cybersecurity Talent Crunch To Create 3.5 Million Unfilled Jobs Globally By 2021 (cybersecurityventures.com)
• Ballet dancer reskilling ad Government scraps ballet dancer reskilling ad criticised as 'crass' | Culture | The Guardian
• The CBI on the digital skills gap Taking action to close the digital skills gap | CBI
• “30% of jobs at risk of automation by 2030” PwC report How will automation impact jobs: PwC UK
• NextGenT cyber security specialist training courses NexGenT | Next Generation Training For IT Professionals
• RevGen summit Sales & Revenue Summits, Conferences, Events | GDS Group
• Kelly Riggs on why only 23% of salespeople are effective "Why Are Only 23% of Salespeople Effective?" Intro - YouTube
• U.S. Bureau of Labor Statistics people employed in sales roles Sales and Related Occupations (bls.gov)
• The Myers-Briggs personality tool MBTI® personality type test tool | The Myers-Briggs Company (themyersbriggs.com)
• If you want to join our community of executives leading the way in business and digital transformation, you can visit our website here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Tim Cassidy, Ellen Fearnley and Adam Burns are joined by best-selling author and top retail influencer Ron Thurston to talk customer service – how to get it right, and how so many get it wrong.

Plus: when leaders need to step back, the future for store associates, is it ever okay to put the customer second, and what really pisses Ron off?

Key discussion points include:

When is it okay to put the customer second?

Where is retail headed?

What is the future for retail employees?

Who is getting cultural transformation right?

What pisses Ron off?

Let us know what you think in the comments or email [email protected]

Connect with Tim Cassidy on LinkedIn  Tim Cassidy | LinkedIn

Connect with Ellen Fearnley on LinkedIn Ellen Fearnley | LinkedIn

Connect with Adam Burns on LinkedIn Adam Burns | LinkedIn

Connect with Ron Thurston on LinkedIn  Ron Thurston | LinkedIn

Resources mentioned in this episode

Retail Pride RETAIL PRIDE

“Is China the future of retail?” Podcast Digitize or die - The Future of Retail - Strategy for Breakfast - Podcast.co

NG Retail summit Retail Summits, Conferences, Events | GDS Group

BRC-KPMG Retail Sales Monitor (online shopping stats for 2021) BRC-KPMG retail sales monitor – February 2021 - KPMG United Kingdom (home.kpmg)

If you want to join our community of executives leading the way in business and digital transformation, you can visit our website here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Kristina Cartwright, Ben Thompson and Adam Burns discuss the future of retail and ask: is it really digitize or die?

Plus: are shopping malls the CD format of retail, what happens to cookie-cutter retail spaces when the next generation of customer wants to be unique, and can live-streaming ever replace the luxury goods experience?

Key discussion points include:

Digitize or die… Or protect and serve?

Is the future of retail being made in China?

What if I don’t want to digitize or die?

Let us know what you think in the comments or email [email protected]

Connect with Kristina Cartwright Kristina Cartwright | LinkedIn

Connect with Ben Thompson  Ben Thompson | LinkedIn

Connect with Adam Burns Adam Burns | LinkedIn

Resources mentioned in this episode:

• McKinsey survey on pandemic-related digital change, mentioned by KC COVID-19 digital transformation & technology | McKinsey
• Salesforce report on the state of the connected customer, mentioned by KC 15,000+ Consumers and Business Buyers Weigh in on the Future of Customer Engagement - Salesforce News
• Alibaba’s ‘new retail’ explained video Alibaba's "New Retail" Explained - YouTube
• If you want to join our community of executives leading the way in business and digital transformation, you can visit our website here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

We host more than 100 hours of exclusive, closed door, executive-only business events every working week.

Strategy for Breakfast gives you the inside track on all the big issues from those events…

Challenges and opportunities, what works, what don’t, where the money is being spent, and where necessity is heavily pregnant with invention.

Plus: dad jokes and misheard quotes. All in less time than it takes to get this copy approved by marketing.