Kathleen Eisenhardt is the Stanford W. Ascherman M.D. Professor in the Stanford School of Engineering. She is also a faculty member with STVP and the Stanford Digital Economy Lab. Among the most widely cited entrepreneurship scholars in the world, Eisenhardt is the author of over 100 articles and several books, most recently (with Don Sull), “Simple Rules: How to Survive in a Complex World.” In this presentation, Eisenhardt shares strategies for founders of new companies in new and disrupted markets, providing case studies from her extensive research.