Join Jack Chambers-Ward in this episode of Search With Candour as he discusses the critical difference between strategy and tactics in SEO with special guest Derek Hobson from Brain Labs.

Jack and Derek get super nerdy using everything from The Avengers to adult diapers to explore how to effectively structure your thinking around SEO strategies and tactics. They also discuss the importance of ongoing testing, adapting to industry changes like AI advancements, and building strong off-page SEO.

Follow Derek:

• Brainlabs: https://www.brainlabsdigital.com/
• LinkedIn: https://www.linkedin.com/in/dereknhobson/
• SEO Humorist: https://seohumorist.com/
• YouTube: https://www.youtube.com/@seohumorist

Resources:

• https://www.brainlabsdigital.com/navigating-the-new-era-of-ai-search/
• Greenshot: https://getgreenshot.org/
• The Sellout by Paul Beatty https://www.goodreads.com/book/show/22237161-the-sellout
• This is Strategy by Seth Godin https://open.spotify.com/show/0UggtiAbVMtoXAR3nhg2fK?si=14f33156e5ce4df7

00:00 Introduction

01:38 Welcome to Search With Candour

03:10 Guest Introduction: Derek Hobson from Brain Labs

04:14 Defining Strategy and Tactics in SEO

08:05 The Avengers Analogy: Strategy vs. Tactics

21:42 SEO Strategy Development Process

24:46 Marvel vs. DC: A Lesson in Strategy

34:31 Unexpected Marketing Wins: Grommet Mug Case Study

37:52 Client Strategy and Adaptation

38:52 Creative Marketing Ideas

40:54 The Importance of Brand Visibility

44:07 SEO and Content Strategy

48:55 Adapting to Industry Changes

59:16 Off-Page SEO and Influencer Marketing

01:08:36 Final Thoughts and Recommendations