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In this episode of The Real Time Show, Rob and Alain welcome Øystein, co-founder of Straum, to discuss the brand's evolution, design philosophy, and future plans. They explore how Straum has grown since its inception, the inspiration behind their unique watch designs, and the innovative features that set them apart in the market. The conversation also delves into the Jan Mayen expedition that inspired their latest collection, as well as the importance of community and storytelling in their brand. Listeners gain insights into the balance of functionality and aesthetics in watchmaking, consumer preferences, and the exciting future of Straum's collections and expeditions.

Chapters

00:00
Welcome Back to The Real Time Show

02:50
The Journey of Straum: Growth and Evolution

05:48
Designing Watches: The Scandinavian Influence

08:32
Crafting a Unique Brand Identity

11:22
Innovative Design Features: Function Meets Aesthetics

14:15
The Jan Mayen: Inspiration from Nature

17:25
Consumer Insights: Understanding the Market

20:26
The Future of Straum: Ambitions and Goals

29:52
Navigating the Storm: A Sailor's Tale

35:10
Designing for the Elements: Watch Innovations

38:15
Future Expeditions: Exploring New Frontiers

44:12
The Evolution of Tool Watches: A New Direction

47:09
Customer Engagement: Enhancing the Experience

Follow the hosts on Instagram @alonbenjoseph, @scarlintheshire, @davaucher and @robnudds.

Thanks to @skillymusic for the theme tune.