Tune into our latest episode, where James Breese and Josh Kennedy dive deep into the fascinating journey of Nick Charlier from Vivo Barefoot. Discover how a passion for sports and marketing intertwines with groundbreaking strategies in footwear that are transforming not just how we walk, but also how we view our health and our planet. 

Timeline Summary:

• [00:00:40] Nick's Journey: From Muc Off to Vivo Barefoot
• [00:02:05] Transition to Marketing and Foot Health
• [00:03:38] Vivo Barefoot's Growth and Evolution
• [00:13:01] Exploring Vivo Health and Community Programs
• [00:19:47] Future of Footwear: Sustainability and Innovation

Key Takeaways:

1. Nick's Career Path: Transition from sports to marketing, highlighting the interconnectedness of fitness and business strategies.
2. Vivo Barefoot's Evolution: From a small team to a global presence, showcasing the importance of growth and adaptability in business.
3. Focus on Health: Introduction of Vivo Health, reflecting on the necessity of holistic health approaches in modern brands.
4. Sustainability and Innovation: Discussion on sustainable practices and 3D footwear, emphasizing the need for environmental responsibility in product design.
5. Community and Education: The role of community programs and education in brand growth, underlining the power of knowledge sharing and community engagement.
6. Future Goals: Vivo's aim to be recognized as a health business, not just a footwear brand, illustrating the vision for a healthier, more sustainable future.

Websites and Links Mentioned:

• Vivo Barefoot
• Vivo Health Platform
• Nick Charlier's Linkedin
• Nick Charlier's Instagram
• Phase Six Instagram

Quotes:

"The shoe industry is broken, both for human health and the planet." - Nicholas Charlier

"We're trying to move from being a footwear business to a health business." - Nicholas Charlier

"Investing in something that's good for the planet and your health is worthwhile." - Nicholas Charlier

"Healthy people and a healthy planet are intrinsically linked." - Nicholas Charlier

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Are you a personal trainer struggling to make your mark on social media in 2024? Dive into our latest podcast episode where James Breese and Andrew Wallis dissect the current landscape of social media for fitness professionals. Discover the pitfalls of Facebook advertising, the overuse of scripted content, and learn how to foster genuine connections with your audience. This episode is a goldmine for anyone looking to revamp their social media strategy and genuinely engage with their audience.

Timeline Summary:

• [00:01:06] Flaws of Facebook Ads for Lead Generation
• [00:02:04] Overuse of Scripted, Edited Content
• [00:03:28] Emphasis on Authenticity and Connection
• [00:07:31] Combining Carousel Posts and Videos
• [00:09:04] Avoiding Scripted Videos, Embracing Directness

Key Takeaways:

1. Misguided Facebook Advertising: Many personal trainers are ineffectively using Facebook ads, leading to poor quality leads and inadequate follow-up.
2. Scripted Content Overload: The overuse of scripted and edited videos is causing audience disengagement.
3. The Power of Authenticity: Authentic, one-take videos can create a stronger, more genuine connection with audiences.
4. Simplicity in Messaging: Short, direct answers to client questions in videos can be highly effective.
5. Balanced Content Strategy: A mix of video formats and carousel posts can cater to varying audience preferences.
6. Engagement through Personalization: Personalizing content to your audience's interests and needs is crucial.
7. Evolution of Social Media Trends: Staying current with social media trends while maintaining authenticity is key for personal trainers in 2024.

Websites and Links Mentioned:

• Strength Matters
• James Breese Instagram
• James Breese Twitter

Quotes:

"In today's climate, using social media effectively is more about authenticity than flashy edits." - James Breese

"Your personality in content is what makes the penny drop for your audience." - Andrew Wallis

"Answer your client's questions in a short, simple, and succinct way on social media." - James Breese

"Avoid the sea of noise, don't just copy what everyone else is doing." - James Breese

"Social media for fitness pros is about evolving with trends while staying genuine." - James Breese

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Today, we dive into the power of networking for personal trainers, exploring a unique approach that blends passion with profession. If you're a fitness professional seeking innovative strategies to grow your business, this episode is a goldmine of insights. Join us as we unravel the secrets of effective networking and witness firsthand how it transformed one personal trainer's journey.

Timeline Summary:

• [00:01:30] Building a Quick Website
• [00:03:09] Andrew's Networking Experience
• [00:07:25] Coaching the Wales Over Fifties Cricket Team
• [00:11:00] Strategy and Social Media Impact

Key Takeaways:

1. Networking is crucial for personal trainers to grow their business.
2. Building relationships and integrating into communities can be more effective than online advertising.
3. Embedding oneself in a niche or passion area (like cricket) can lead to organic business growth.
4. Providing value first and selling services second fosters trust and respect.
5. Showcasing expertise and being a role model in your chosen field can attract clients.
6. Leveraging a basic online presence with strong offline networking can be highly effective.
7. The importance of being patient and consistent in building relationships.

Websites and Links Mentioned:

• Cricket Matters
• Strength Matters
• Strength Matters Strategy Call

Quotes:

"Networking is the ecosystem of business growth." - James Breese

"Own your backyard first before going international." - James Breese

"Being present and consistent builds relationships." - James Breese

"Networking spreads like wildfire in passionate communities." - James Breese

"Leaders showcase their expertise by leading from the front." - James Breese

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Welcome to another episode where we delve into the art of client acquisition for experienced personal trainers. If you're looking to elevate your client base and explore proven strategies beyond the basics, this episode is a must-listen. Join us as we unpack three transformative strategies that intertwine the power of online presence, community networking, and the strategic use of social media to attract high-quality clients consistently.

Timeline Summary:

• [00:00:36] Google Visibility is Key 
• [00:02:38] Networking and Referrals Matter 
• [00:05:52] Leveraging Social Media Effectively 
• [00:06:49] Avoiding Common Social Media Mistakes 
• [00:08:16] The Holistic Approach to Client Acquisition 

Key Takeaways:

1. Google's Role in Client Acquisition: The episode emphasizes the critical importance of being visible on Google, highlighting that 77% of people use it with the intent to purchase services, including personal training.
2. The Power of Networking and Referrals: Offline networking within communities and leveraging existing client relationships for referrals are highlighted as invaluable strategies.
3. Smart Social Media Use: Rather than directly selling services on social media, it's advised to use these platforms to showcase expertise and direct potential clients to a professional website.
4. Building a Professional Online Presence: A well-designed website is crucial for establishing credibility and converting leads from Google and social media into clients.
5. Integrating Strategies for Maximum Impact: The discussion underscores the importance of integrating Google visibility, networking, and social media strategies for a comprehensive approach to client acquisition.

Websites and Links Mentioned:

• Strength Matters

Quotes:

"Be found on Google first. That's where your high-caliber clients are searching." – James Breese

"Networking isn't just about being social; it's about strategic alliances." – Andrew Wallis

"Your website is your professional anchor in the digital world." – James Breese

"Referrals are the gold standard in building a client base." – Andrew Wallis

"Social media is not just a selling tool; it's a showcase of your expertise." – James Breese

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If you're stepping into the fitness industry and wondering how to build your client base from scratch, this episode is your goldmine. Join James Breese and Andrew Wallis as they dive deep into practical, tested strategies that can turn your passion for fitness into a thriving career. Tune in to learn the secrets of client acquisition that no one else is talking about!

Timeline Summary:

• [00:00:36] Reach Out to Your Network
• [00:03:09] Be Visible on Gym Floor
• [00:07:24] Focus on Website & Google
• [00:08:56] Website as Professional Base

Key Takeaways:

1. Tap Into Your Personal Network: Start with family, friends, and colleagues. They're likely to support you and could be your first clients.
2. Utilize the Gym Floor: Increase visibility by being active in a gym setting. It helps build connections and trust with potential clients.
3. Develop an Online Presence: Focus on creating a professional website and optimize it for Google searches.
4. Long-Term Strategy Over Quick Tactics: Think strategically about building your business. Tactics come later.
5. Leverage Referrals: As your client base grows, referrals will play a crucial role in expansion.
6. Patience is Key: Building a client base takes time. Engage in conversations and establish trust.

Websites & Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes :

"Your first clients are probably in your phone contacts." - James Breese

"Visibility in the gym is just as crucial as online." - Andrew Wallis

"77% of people use Google first. Be there!" - James Breese

"Your website is your professional storefront." - James Breese

"Patience and conversation build client trust." - Andrew Wallis

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To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Today, we're diving into a challenge many of us face in the fitness industry: finding content ideas for our blogs. If you're struggling for fresh, engaging content, this episode is a treasure trove of practical strategies to generate over 100 content ideas in just three minutes. So, plug in your headphones and get ready to unlock the secrets to endless content inspiration!

Timeline Summary:

• [00:00:21] Leveraging Your Audience 
• [00:01:36] Importance of Response 
• [00:02:20] 'They Ask, You Answer' Strategy 
• [00:03:59] Using Facebook Groups 
• [00:08:57] Exploring Quora and Reddit 

Key Takeaways:

1. Engage with Your Audience: Your client base or audience is a great source of content ideas. Listen to their questions and feedback.
2. Respond to Feedback: Responding to audience engagement is crucial for community building.
3. Incorporate 'They Ask, You Answer': Answering direct questions from your audience turns queries into content.
4. Utilize Online Platforms: Facebook groups, Quora, and Reddit are excellent for content ideas and audience insights.
5. Answer the Public Tool: This online tool helps you find what people are searching for, providing content ideas relevant to your audience.

Websites and Links Mentioned:

• Free Website Audit
• AnswerThePublic.com

Quotes:

"There's no better person to ask than our client base or our audience." - Andrew Wallis 

"If they respond, then you've got a great piece of content." - Andrew Wallis

"Each question becomes a piece of content, be a blog post, be a podcast episode." - Andrew Wallis

"Answer The Public... will give you hundreds of potential content." - Andrew Wallis

"Direct engagement on social media... that's where we drop the ball." - Andrew Wallis

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To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you a fitness coach striving for excellence but feeling like you're hitting a wall? Tune in to our latest episode of the Strength Matters podcast where we uncover the "Top Five Mistakes Coaches Make." Join hosts Josh Kennedy and Andrew Wallis as they delve into their own experiences and lessons learned, providing invaluable insights for both new and seasoned coaches. This episode isn't just about avoiding pitfalls; it's about elevating your coaching game to new heights!

Timeline Summary:

• [00:24] Not Being the Expert 
• [02:37] Not Charging Enough
• [04:06] Not Targeting Right People
• [05:22] Having Too Many Offers 
• [07:54] Not Investing in Themselves 

Key Takeaways:

1. Niche Focus: Specializing in a particular area helps stand out in a competitive market.
2. Appropriate Pricing: Reflecting the value of your services in your pricing is crucial for sustainability.
3. Client Targeting: Understanding and focusing on your ideal client profile leads to better business outcomes.
4. Offer Management: Limiting your offers to a few high-quality choices enhances service delivery and client satisfaction.
5. Continuous Learning: Investing in personal and professional growth is essential, but it should be balanced with practical business needs.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"In today's competitive market, not being an expert in a niche is a cardinal mistake." - Josh Kennedy

"Undercharging doesn't just hurt your earnings; it attracts the wrong clients." - Andrew Wallis

"Your ideal client should be someone you're not just capable, but passionate about helping." - Andrew Wallis

"A menu too long only dilutes the quality of each dish." - Josh Kennedy, on offering too many services

"Invest in yourself, but remember, your business needs your time too." - Andrew Wallis

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To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to revolutionize the way you attract clients? Dive into our latest episode where Josh Kennedy and Andrew Wallis unpack "10 Ways to Attract Your Dream Clients in 2024." Whether you're a fitness coach struggling to find the right clientele or a business owner aiming to refine your marketing strategy, this episode is your go-to guide. Say goodbye to energy-draining clients and hello to your dream audience!

Timeline Summary:

• [00:01:13] Sharing Success Stories 
• [00:03:29] Establishing Yourself as a Fitness Expert 
• [00:05:10] Expert Interviews
• [00:11:26] Motivational Content
• [00:13:07] Networking Opportunities
• [00:16:09] Consistency in Posting

Key Takeaways:

1. Client Success is Your Success: Showcase client achievements to build trust and attract similar clients.
2. Be the Go-To Expert: Sharing fitness tips and hacks positions you as an authority in your field.
3. Leverage Connections: Interviews with industry experts can significantly boost your credibility.
4. Transparency Builds Trust: Giving a behind-the-scenes look into your operations can create a connection with potential clients.
5. Solve Real Problems: Addressing common challenges helps in establishing your expertise.
6. Engagement is Key: Interactive and motivational content keeps your audience involved and interested.
7. Network to Grow: Building a strong network can lead to more referrals and opportunities.
8. Authority Through Authorship: Writing a book can significantly enhance your professional standing.
9. Consistency is Crucial: Regular posting keeps you top of mind for potential clients.

Mentioned Links:

• Strength Matters
• Fitness Business Audit

Quotes:

"Your clients' success stories are powerful tools for attracting more dream clients." - Josh Kennedy

"Expert interviews can skyrocket your credibility and client trust."  Andrew Wallis

"Behind-the-scenes content is not just engaging, it's a trust-builder." -  Andrew Wallis

"Addressing client challenges in your content shows you're listening and you care." - Andrew Wallis

"Consistency in content is like consistency in training – it's key to growth. - Andrew Wallis

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Are you ready to dive into the world of fitness conditioning and explore one of the most effective tools in a coach's arsenal? In this episode of Strength Matters Media, join James Breese and Josh Kennedy as they dissect the Assault Bike's potential as a top conditioning tool. Whether you're a coach, athlete, or fitness enthusiast, you'll gain valuable insights into how this simple yet powerful equipment can revolutionize your training routine. Press play now and unlock the secrets of the Assault Bike!

Timeline Summary:

• [00:00:30] Assault Bike Rising Popularity 
• [00:01:09] Ease of Use & Accessibility 
• [00:03:46] Strength Endurance Benefits 
• [00:05:00] Program Design & Development 
• [00:07:16] 10-Minute Assault Bike Test 

Key Takeaways:

1. Increased Accessibility: The Assault Bike is becoming more widely available, making it a practical choice for various fitness settings.
2. User-Friendly for All Levels: Its simple mechanics make it suitable for beginners and those with lower back issues, unlike more technique-dependent equipment like rowers.
3. Versatility in Training: The Assault Bike is effective for both high-intensity workouts and longer, more aerobic sessions.
4. Strength and Endurance: Regular use of the Assault Bike leads to significant improvements in leg strength and endurance.
5. Ideal for Indoor Training: Particularly useful for those in environments not conducive to outdoor training.
6. Program Integration: It's essential for coaches to understand how to incorporate the Assault Bike effectively into fitness programs.
7. Assessment Tool: The 10-minute Assault Bike test is a critical metric for setting personalized training goals.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System

Quotes:

"The Assault Bike's rise in popularity is a game-changer for fitness training." – James Breese

"It's the big machine of death for those in the know – a powerhouse in workouts." – Josh Kennedy

"With the Assault Bike, there's no technique required – just ride and benefit." – James Breese

"Its versatility makes the Assault Bike unmatched in conditioning." – Josh Kennedy

"The Assault Bike test – a necessary evil, but a game-changer in training." – James Breese

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We're dissecting the biggest fitness trends of 2024, straight from a Men's Journal article. Join us as we debate, discuss, and delve into what's hot and happening in the fitness world. From the resurgence of steady state cardio to the exciting integration of AI in workouts, this episode is a treasure trove of insights for fitness enthusiasts and professionals alike. Tune in and transform your fitness journey!

Timeline Summary:

• [00:00:05] Steady State Cardio Returns
• [00:01:25] Strength Meets Flexibility: Pilates and Yoga
• [00:03:15] Rucking and Hiking: Outdoor Pursuits Flourish
• [00:05:02] Brain Training's Rising Importance
• [00:06:51] Workouts Turn to Virtual Gaming

Key Takeaways:

1. Steady State Cardio's Comeback: We explore its consistent relevance and recent influencer-driven popularity.
2. Pilates and Yoga's Expansion: Discussing how digital accessibility is driving their growth, especially among men.
3. Outdoor Pursuits: Emphasizing the mental and physical benefits of rooking, hiking, and embracing nature.
4. Brain Training's Emergence: Addressing cognitive health in fitness and the need for more research.
5. Virtual Reality in Fitness: Analyzing the impact of gamification and technology on exercise motivation.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System
• Men's Journal Article

Quotes:

"There's nothing new in fitness, just repopularized trends." - James Breese

"More men should do yoga and mobility work." - James Breese

"Functional fitness is just that - functional." - Josh Kennedy

"You don't need expensive equipment to start fitness." - Josh Kennedy

"Recovery is crucial, but don't forget to push yourself." - James Breese

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To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system