Strength Matters

James Breese and Josh Kennedy tackle the topic: "What Hardworking Coaches Need to Learn from Influencers." This isn't just another social media rant; it's a crucial conversation for coaches striving to make a real impact in the digital age. Whether you're a social media skeptic or looking for ways to balance online presence with quality coaching, this episode is a must-listen!

Timeline Summary:

• [00:00:44] Reality Check for Hardworking Coaches
• [00:02:09] The Strategy of Influencers Revealed
• [00:03:34] The Issue with New-age Coaches
• [00:06:33]  Learning from Influencers, Maintaining Professionalism

Key Takeaways:

1. Social Media's Role: It's essential for visibility in today's digital world, despite its potential for burnout.
2. Influencer Strategy: Posting content twice daily can lead to significant engagement and income.
3. Quality vs. Quantity: Many influencers lack depth in their coaching but excel in marketing.
4. The New Coach's Dilemma: Rushing to online platforms without sufficient real-world experience.
5. Building a Foundation: Importance of a solid business base beyond social media presence.
6. Balancing Act: Coaches need to learn from influencers to increase visibility while maintaining their professional integrity and depth.
7. Sustainable Social Media Strategy: Start with manageable goals and scale up gradually.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System

Quotes :

"For every one influencer, there's a hundred top-quality coaches unheard on social media." - James Breese

"The sad reality is many hardworking coaches are getting left behind." - James Breese

"Influencers might lack depth, but they're winning the game of visibility." - Josh Kennedy

"Professionalism is key, but don't ignore the rules of the social media game." - James Breese

"Start small in social media, think big in coaching quality." - Josh Kennedy

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive into the major changes coming to Strength Matters in 2024. From expanding our digital presence to a strategic pivot in our business model, we're setting new trends in the fitness industry. Tune in as we reveal our innovative approach to coaching, our fresh focus on specific niches, and some insightful tips for health and fitness professionals. You don't want to miss these valuable insights that could redefine your approach to fitness and business in 2024!

Timeline Summary:

• [00:00:03] Introduction to Changes in 2024
• [00:01:15] Trendsetting in Fitness Industry
• [00:02:27] Launch of Cricket Matters
• [00:04:28] Focus on Health & Fitness Professionals
• [00:06:27] Strategic Business Split

Key Takeaways:

1. Expanding Digital Presence: Strength Matters will increase activity on social media platforms like Instagram and TikTok.
2. Innovative Niche Focus: Introduction of 'Cricket Matters' targeting cricket players specifically.
3. Business Evolution: Transition from primarily coaching everyday athletes to focusing on health and fitness professionals.
4. Organic Growth Importance: Emphasizing the power of organic traffic and growth over paid advertising.
5. New Business Strategy: Splitting into two arms – 'Cricket Matters' for coaching athletes and another for aiding fitness professionals with website strategy and SEO.
6. Continued Client Commitment: Assurance to existing clients that they will continue to receive coaching and support.
7. Sharing Knowledge and Insights: Plan to use 'Cricket Matters' as a live case study and to provide tips for fitness professionals, like email marketing in light of new laws.

Websites and Links Mentioned:

• Strength Matters
• Cricket Matters
• Cricket Matters Instagram
• Cricket Matters TikTok
• Cricket Matters YouTube

Quotes:

"Staying ahead of the curve is what Strength Matters is all about." - James Breese

"Cricket Matters was born out of a passion and filled a niche beautifully." - James Breese

"Our focus is now on coaching health and fitness professionals." - James Breese

"Organic growth has been our foundation, not paid ads." - James Breese

"We're splitting the company to better serve our specific audiences." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

We delve into the must-read business books for personal trainers. If you're a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations. Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.

Timeline Summary:

• [00:00:22] "They Ask, You Answer" by Marcus Sheridan
• [00:01:45] "The Go-Giver" by Bob Burg, John David Mann
• [00:02:55] "Marketing Made Simple" by Donald Miller
• [00:03:41] "Influence" by Robert Cialdini
• [00:05:00] "DotCom Secrets" by Russell Brunson

 Key Takeaways:

1. They Ask, You Answer: Andrew Wallis highlights the importance of creating content that answers common questions from clients, a strategy crucial for fitness professionals.
2. The Go-Giver: A parable that emphasizes the value of giving and building trust, aligning perfectly with the ethos of fitness professionals.
3. Marketing Made Simple: Donald Miller's book offers a simple, effective framework for marketing, especially useful for those more skilled in fitness than business.
4. Influence: James Breese discusses the psychological aspects of marketing and persuasion, essential for understanding client behavior.
5. DotCom Secrets: Despite mixed feelings about ClickFunnels, the book's insights into sales ladders and customer journey are invaluable.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"Answering client questions isn't just support, it's smart marketing." - Andrew Wallis

"Lead with value, not just services." - Andrew Wallis

"Marketing simplicity can be your business's complexity solver." - Andrew Wallis 

"Understanding psychology is key to client persuasion." - James Breese 

"Sales ladders are the backbone of customer journey." - James Breese 

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to elevate your fitness business with a powerful marketing system? In this episode of Strength Matters, we dive deep into the essentials of creating a marketing strategy that stands out in the competitive fitness industry. Join us as we explore the key components of a successful marketing system with James Breese, Josh Kennedy, and Andrew Wallis. Whether you're a seasoned fitness professional or just starting out, this episode is packed with invaluable insights to help you grow your business.

Timeline Summary:

• [00:01:02] Challenges in Fitness Marketing
• [00:04:04] Building Blocks of Marketing
• [00:07:19] Focusing on One Marketing Area
• [00:10:30] The Triple A Marketing Method
• [00:12:03] Benefits of a Marketing System

Key Takeaways:

1. Understanding Your Market: Recognize the competitive nature of the fitness industry and the importance of being visible to your target audience.
2. Overcoming Marketing Challenges: Many fitness professionals lack formal marketing training, making it crucial to actively learn and apply marketing strategies.
3. Identifying Your Ideal Client: Focus on who you want to work with and tailor your marketing to attract your ideal client avatar.
4. The Power of Local Marketing: Before expanding online, establish a strong local presence through networking and community engagement.
5. The Triple A Method: Utilize assets, arsenal, and action plan to create a comprehensive marketing strategy.
6. Consistency and Systems: Implement consistent marketing efforts and systems to ensure steady growth and client acquisition.
7. Adapting and Evolving: Be open to adapting your marketing strategies based on what works best for your business and audience.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"In the fitness industry, being the greatest coach means nothing if nobody knows you exist." - Andrew Wallis

"Marketing isn't just a skill, it's an essential part of your fitness business's survival." - James Breese

"Focus on one marketing area at a time for maximum impact." - James Breese

"Your local market is your stepping stone to broader success." - Andrew Wallis

"A powerful marketing system brings clarity, consistency, and less effort in the long run." - James Breese

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If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Hey fitness enthusiasts and personal trainers! Get ready to elevate your game in the fitness industry with our latest podcast episode. We dive deep into the essentials of becoming a successful personal trainer in 2024. If you're passionate about fitness and eager to thrive in this competitive field, this episode is a must-listen!

Timeline Summary:

• [00:00:42] Importance of a Professional Website
• [00:03:38] Spend Time and Money Wisely
• [00:06:27] Embrace Hybrid Training
• [00:08:39] Maximizing Profit and Time
• [00:10:51] Following a System for Predictable Results

Key Takeaways:

1. Professional Website is Key: In today's digital age, having a professional website is non-negotiable for personal trainers. It's your digital business card, helping you stand out and gain trust.
2. Wise Investments: Be strategic about your qualifications and certifications. Focus on what adds real value to your clients rather than accumulating numerous certifications.
3. Hybrid Training Model: Combining in-person and online training is crucial. It offers flexibility, maximizes your time, and caters to a broader client base.
4. Avoiding Burnout: Personal training can be intense. To prevent burnout, balance your workload and consider hybrid training models for better time management.
5. Systematic Approach: Implement a consistent training system. This ensures predictable results and helps in identifying areas for improvement.

Links and Websites Mentioned:

• Strength Matters 
• Free Website Audit
• Precision Nutrition

Quotes:

"A professional trainer needs a professional website. It's your digital identity in the fitness world." - James Breese

"Invest in qualifications that add real value to your clients, not just any certification." - Josh Kennedy

"Hybrid training is the future – it's about client results and business sustainability." - James Breese

"Avoid burnout by balancing your workload and embracing flexible training models." - Josh Kennedy

"A systematic approach in training leads to predictable and consistent results." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

We dive deep into the world of SEO for fitness professionals. If you're a fit pro struggling to make your mark in the digital world or just curious about how SEO can transform your online presence, this episode is a goldmine. James Breese breaks down complex concepts into digestible, actionable steps. Whether you're a seasoned pro or a newbie, there's something in here for everyone!

Timeline Summary:

• [00:00:47] Defining SEO
• [00:02:02] Technical SEO Essentials
• [00:05:00] On-Page SEO Strategies
• [00:06:13] Off-Page SEO Tactics
• [00:10:15] Local SEO Importance

Key Takeaways:

1. SEO Basics: Understanding what SEO is and why it's crucial for your online presence.
2. Technical SEO: Importance of schema code, Google Search Console, mobile optimization, and metadata.
3. On-Page SEO: The significance of keyword usage, content quality, and calls to action.
4. Off-Page SEO: Building domain authority, managing backlinks, and maintaining a positive online reputation.
5. Local SEO: Ensuring visibility in local searches and the importance of Google My Business.
6. Google Algorithm: Understanding the E.E.A.T. principle (Expertise, Experience, Authority, Trust).
7. Website Speed: The critical role of website loading speed in SEO.

Links and Websites Mentioned:

• Strength Matters
• Free Website Audit
• Google Search Console
• Page Speed Insights

Quotes:

"SEO is about being found by clients who are looking for you." - James Breese

"In SEO, your website's technical setup is as crucial as its content." - James Breese

"Content is king, but engagement is queen in the SEO world." - James Breese

"Local SEO is about owning your backyard before taking over the world." - James Breese

"Google's E.E.A.T. principle is the cornerstone of effective SEO." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Tune in to this episode where we dive deep into the anatomy of a successful fitness sales ladder. If you're a fitness professional looking to elevate your business, this episode is a goldmine of insights and strategies. Join us as we unravel the complexities of creating a sales ladder that not only caters to diverse client needs but also maximizes your revenue potential.

Timeline Summary:

• [00:00:05] Understanding the Sales Ladder
• [00:01:00] Building Service Levels
• [00:02:00] Catering to High-End Clients
• [00:04:00] Low Ticket Offers and Challenges
• [00:07:00] The Role of Lead Magnets

Key Takeaways:

1. Sales Ladder Essentials: A sales ladder is a structured offering of services, ranging from low to high cost, tailored to different client budgets and needs.
2. Starting Small: Begin with a basic service and expand as your business grows.
3. High-End Client Strategies: For wealthier clients, consider exclusive services like personal training during travel or fitness retreats.
4. Importance of Low Ticket Offers: These offers, like 21-day challenges, are crucial for attracting new clients and not primarily for profit.
5. The Power of Lead Magnets: Use lead magnets effectively to gather contact information and initiate customer relationships.
6. Building Trust: Offer value at each level of the sales ladder to build trust and encourage clients to invest in higher-priced services.
7. Adapting to Client Needs: Tailor your sales ladder to accommodate different client readiness levels, from those seeking basic services to those ready for high-end offerings.

Websites and Links  Mentioned :

• Strength Matters
• Free Website Audit

Quotes:

"A successful fitness sales ladder caters to clients at all budget levels." - Andrew Wallis

"High ticket services should be offered when the client is ready, not before." - James Breese

"Convert subscribers to buyers quickly with low ticket offers." - James Breese

"Lead magnets are like asking for a phone number – it's the start of a relationship." - James Breese

"Offer a taste of your services to build trust and lead clients up the sales ladder." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, James Breese shares invaluable marketing lessons gleaned from his recent trip to Istanbul. If you're a health and fitness professional (or just interested in effective marketing strategies), this episode is a must-listen. James's experiences in the bustling streets of Istanbul offer a fresh perspective on how to attract, not repel, potential clients. Tune in to discover how a simple stroll for dinner can revolutionize your approach to marketing!

Timeline Summary:

• [00:01:22] Exploring the Real Istanbul
• [00:02:54] A Marketing Lesson from Istanbul's Streets
• [00:06:12] Attracting Clients Like a Magnet

Key Takeaways:

1. Connectivity Challenges: James's struggle with internet access in Istanbul highlights the importance of being prepared for connectivity issues while traveling.
2. Cultural Exploration: His experience with locals showcases the value of authentic cultural immersion.
3. Local Trends Insight: Observations about Turkey's hair and teeth trends reveal the power of niche markets.
4. Marketing Approach: The main lesson from Istanbul's restaurateurs: aggressive marketing repels, while personal connection attracts.
5. Client Attraction Strategy: For fitness professionals, this translates to attracting clients through relatable, value-driven interactions rather than hard selling.
6. Social Media Etiquette: The importance of natural, engaging social media interactions over forceful direct messaging.
7. Adapting Marketing Tactics: The episode emphasizes the need to evolve marketing strategies to be more human-centric in 2024 and beyond.

Links and Websites Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"You don't want to go and try and pull people into your services, kicking and screaming. You want to attract them like a magnet." - James Breese

"Connect with them on a personal human-to-human level, then ask them if they want to do business with you." - James Breese

"Don't be those guys in the street... Attract in a nice way to stand out as a professional service in 2024 and beyond." - James Breese

"Strike up a nice, natural conversation. That's all you got to do because it's attracting in a nice way." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you a cycling enthusiast looking to up your game? Whether you're a road cyclist, a mountain biker, or just someone who enjoys a good ride, this episode is a goldmine of information for you. We dive into the often overlooked but crucial aspect of cycling performance that can make a significant difference in your rides. It's not just about the fanciest bike or the slickest gear; there's something more fundamental at play here. Join us as we reveal this simple secret backed by compelling data, and share insights from personal experiences and professional expertise. This episode is a must-listen for anyone looking to pedal their way to peak performance!

Timeline Summary:

• [00:01:58] The Key Factor in Cycling Performance
• [00:02:14] Analyzing Professional Cyclists' Data
• [00:03:06] Trends in Cyclists' Body Metrics
• [00:06:02] Training Plans and Weight Management

Key Takeaways:

1. Beyond Equipment: While gear matters, the key to cycling performance lies in the cyclist's physical condition.
2. Weight Management: The most significant factor in improving cycling performance is managing body weight and fat percentage.
3. Data-Driven Approach: Analyzing data from professional cyclists, like those in the Tour de France, provides valuable insights.
4. BMI Trends: Professional cyclists typically have a BMI of less than 20, indicating the importance of a lean physique.
5. Realistic Goals: For recreational cyclists, aiming for a weight closer to professional standards can lead to significant improvements.
6. Customized Training: Combining weight management with a tailored training plan can dramatically enhance cycling performance.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System

Quotes:

"The real secret to cycling performance? It's all about weight management." - James Breese

"Professional cyclists' data shows the importance of a lean physique for peak performance." - Josh Kennedy

"Investing in fancy gear is fine, but improving your physical condition is key." - James Breese

"For cyclists, the journey to elite performance starts with managing body weight." - Josh Kennedy

"Recreational cyclists can see major improvements by setting realistic weight management goals." - James Breese

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If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Struggling to get a good night's sleep? You're not alone! In this episode, we delve into the world of sleep improvement, offering six practical tips to help you and your clients drift off into a peaceful slumber. Whether you're a fitness trainer, a busy professional, or just someone looking to enhance your sleep quality, this episode is packed with insights and personal experiences that can transform your bedtime routine. Tune in to discover how to optimize your sleep environment and habits for a more restful and productive life!

Timeline Summary:

• [00:01:18] Personal Sleep Routines and Preferences
• [00:03:01] Importance of Reducing Screen Time
• [00:04:02] Benefits of a Dark, Quiet Sleeping Environment
• [00:06:20] Impact of Hot Showers on Sleep Quality
• [00:09:15] Eating Patterns and Their Effect on Sleep

Key Takeaways:

1. Personalized Approach: Everyone's sleep needs and routines are different. What works for one person may not work for another.
2. Screen Time Considerations: While reducing screen time before bed is generally advised, some find that light screen use helps them wind down.
3. Dark and Quiet Environment: A completely dark room can significantly improve sleep quality. Consider blackout curtains or blinds.
4. Room Temperature Matters: Keeping your bedroom cool, ideally between 60 to 67 degrees Fahrenheit, can enhance sleep.
5. Hot Showers Before Bed: A hot shower or bath can help lower your body temperature afterward, promoting better sleep.
6. Eating Habits: Eating early in the evening and avoiding late-night meals can improve sleep quality, though this varies from person to person.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System

Quotes:

"Finding what works best for you is key to improving sleep." - James Breese

"A completely dark room can make a huge difference in sleep quality." - James Breese

"Cooler room temperatures contribute to a better night's sleep." - Josh Kennedy

"A hot shower before bed can be a game-changer for your sleep." - James Breese

"Your evening eating habits can have a significant impact on how well you sleep." - Josh Kennedy

Show Your Support: Rate and Review Us!

If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now!

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system