What does it take to be victorious when it matters most?

That's the question being asked of those gathered in the locker rooms of the Philadelphia Eagles and the Kansas City Chiefs this week. Most analysts and the experts on TV will suggest the difference makers are things like elite quarterback play, strategic coaching and game management, impenetrable defensive lines, and special teams excellence.

And while this weekend's Super Bowl is sure to include much of the above, with one team ultimately bathing their coach in Gatorade, lifting high the Lombardi trophy, and stating proudly their intentions to go to Disneyworld, I think there is a much more important victory that we should be seeking. Namely, how do we accomplish something so transformationally important that it will endure decades after the confetti has been swept up?