Choosing to get along seems to be the mindset critical to the success of the Coggan family mixed farming business over five generations.

Juggling a massive beef, lamb and grain operation in Queensland's Western Downs, siblings Emily, Tom and Sarah are fast becoming a leading force in the early adoption of ag technology.

They're the first beef farmers in Australia to use halter collars, allowing them to double the number of breeder cattle grazing otherwise unproductive land, with virtually zero labour or fencing costs.  

You can't miss this fascinating chat with three dynamic young farmers, all with open minds and the courage to back each other and give just about anything a crack!

takeaways

• The Coggan family operates a multi-generational farm with diverse operations.
• Each sibling has a unique role within the family business.
• Returning to the family farm can be a significant career decision and family dynamics play a crucial role in business success.
• Technology adoption is transforming agricultural practices.
• Evaluating new technologies requires courage and thorough due diligence.
• Success stories with ag tech can inspire further innovation.

chapters

00:00 Introduction and Roles in the Family Business
06:10 Career Paths and Returning to the Farm
09:02 The Importance of Family Dynamics
17:39 Adoption of Technology in Agriculture
20:46 Evaluating New Technologies
23:39 Success Stories with Ag Tech
26:52 Attracting the Next Generation to Agriculture

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EvokeAG 2026:
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