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In this raw and real episode, Teryn Darling sits down with PMU educator and artist Shay Danielle to talk about what it really takes to build longevity in the permanent makeup industry.

They dive into the highs and lows of studio ownership, how burnout impacts even the most successful artists, and why staying authentic in a changing PMU world matters more than ever. Shay opens up about being seen as a role model, working with her husband, and the challenges of growing a business without losing yourself.

This episode will inspire you, educate you, and remind you why authenticity and community matter in your PMU journey.

🔗 Follow Shay Danielle: @shaydanielle.pmu
💻 Free education, PMU supplies, and online training: Girlz Ink Academy

#PMU #PermanentMakeup #PMUPodcast #CosmeticTattoo #StudioLife #PMUBurnout #ShayDanielle #TatterAFact

🎸 Composition and guitars - Russ Letizia
🥁 Drums and studio engineering - Mike Zerbe
🎼 Recorded at The Compound in Las Vegas, NV