In this episode of Take-Away with Sam Oches, Sam talks with Trevor Haynes, president, North America, of Subway, the global sandwich franchise that recently launched its biggest menu update in brand history, Eat Fresh Refresh. 

In this conversation, you’ll find out why: 

• Major new initiatives are a great way to excite not just your customer base, but also your franchisees and store operators
• You don’t have to start from scratch when you’re looking to rejuvenate your brand
• The bigger you get, the more important is consistency in your messaging and values
• Legacy brands should conduct market optimization that ensures their units are best positioned to thrive in today’s consumer marketplace

Have feedback or ideas for Take-Away? Email Sam at [email protected].