In this episode, Mariana speaks with Martín Escobari, Head of Global Growth Equity, Co-President, Managing Director, Head of Latin America and Chairman of General Atlantic's Investment Committee, and Luis Cervantes, Managing Director and Head of GA's Mexico City Office. They discuss the factors that have contributed to the emergence of an important entrepreneurial ecosystem in Latin America and define what barriers are still hindering its future potential. They compare the Latin American environment with that of other emerging markets and explain how entrepreneurs are adapting to a world of higher interest rates. They also converse about the industries that are being transformed such as fintech, e-commerce, healthcare, and security, among others; and how the start ups are increasing competition and improving the lives of millions. Finally, they explain the transformational nature of AI and how all companies are experimenting with it.