App Marketing by App Masters

Successfully Changing From Paid Apps to Subscriptions

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Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app.

Links: 

https://www.linkedin.com/in/marcowenisch/ 

https://www.taculator.com/

Topics Covered:

  • 01:22 - How Marco went from $500 to $10,000 a month
  • 04:49 - How Marco used Apple Search Ads to grow paid app downloads
  • 09:33 - How Marco launched his subscription app
  • 15:23 - How to get Apple Search Ads to show up when installs are low
  • 18:27 - Keywords rain sounds vs "rain,sounds"
  • 19:29 - Marco's conversion rate
  • 21:40 - Any changes for iOS 14 update
  • 23:41 - Youries Discover App Audit
  • 30:28 - Is having a good landing page important for ASO?
  • 31:29 - Should we develop Apple Watch and Apple TV
  • 32:59 - How to plan out ad campaigns?
  • 35:41 - floating Stopwatch App Audit
  • 42:23 - Why Facebook over Google?
  • 44:21 - TCG Companion App Audits
  • 51:37 - How to target students with FB ads

    • Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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    Get your app audited: http://www.appmasters.com/audit

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    SPONSORS

    For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASOMasters.com

    B7Dev.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

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    Follow us:

    YouTube: AppMasters.com/YouTube

    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    App Marketing by App MastersBy Steve Young
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