Blink explores the split-second decisions we make, and why they’re often more accurate than careful analysis. This episode dives into the science of intuition, thin-slicing, and when your instincts are worth trusting.

In Switch, Chip and Dan Heath reveal why change is so difficult, and what to do about it. This episode breaks down their powerful model: Direct the Rider (logic), motivate the Elephant (emotion), and shape the Path (environment).

In The Power of Habit, Charles Duhigg reveals how habits shape everything, from your morning routine to your company’s success. This episode breaks down the Habit Loop (cue, routine, reward) and how to harness it for lasting change.

In An Unquiet Mind, renowned psychiatrist Kay Redfield Jamison shares her deeply personal struggle with bipolar disorder. This episode explores the highs of mania, the depths of depression, and the courage it takes to face both with honesty and grace.

In Scorecard Marketing, Daniel Priestley and Glen Carlson reveal how interactive tools like quizzes and self-assessments can build trust, generate leads, and create massive value up front. This episode breaks down how to make your marketing feel personal, and scale fast.

Nudge reveals how subtle design tweaks, called “choice architecture”, can steer people toward better decisions without restricting freedom. This episode explores the behavioural science behind smart defaults, gentle prompts, and why context matters more than willpower.

In The Upside of Stress, health psychologist Kelly McGonigal flips the script, arguing that stress isn’t harmful if you believe it can help. This episode explores how mindset shifts can turn pressure into purpose and anxiety into growth.

In Building a StoryBrand, Donald Miller offers a simple but powerful truth: Your customer is the hero, not your brand. This episode explores the 7-part StoryBrand framework that helps businesses clarify their message, cut through the noise, and connect with people who care.

In Pure Effect, mentalist Derren Brown reveals the psychology that powers illusion, from suggestion and misdirection to audience manipulation. This episode explores how magic isn’t trickery, it’s a study of the human mind.

Why do some jokes land and others get you cancelled? This episode explores the fine line comedians walk, and how jokes can be both hilarious and horrifying, depending on who's listening.