A new digital player is helping to shape public discourse online. How an audience feels about a brand, a narrative, a personality or a scandal is being moulded by the rise of… bots. PR bots, to be exact. These bots can be programmed to target your social media algorithms and the content you do or don’t get served. In today’s podcast, we’ll explore how these digital armies can be mobilised to influence public opinion and even elections.

Hosts: Chloe Christie and Zara Seidler

Want to support The Daily Aus? That's so kind! The best way to do that is to click ‘follow’ on Spotify or Apple and to leave us a five-star review. We would be so grateful.

The Daily Aus is a media company focused on delivering accessible and digestible news to young people. We are completely independent.

Want more from TDA?
Subscribe to The Daily Aus newsletter
Subscribe to The Daily Aus’ YouTube Channel

Have feedback for us?
We’re always looking for new ways to improve what we do. If you’ve got feedback, we’re all ears. Tell us here.

See omnystudio.com/listener for privacy information.