Beverage brand SunnyD recently announced it is introducing a new drink that contains 4.5% alcohol geared toward adult consumers. This is the latest example of traditional non-alcohol beverage brands introducing new pre-packaged alcohol drinks.

In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talks to Marbet Lewis, founding attorney and team manager at Miami-based Spiritus Law, about this trend. Lewis represents alcohol manufacturers, wholesalers and retailers such as bars, hotels, restaurants, supermarkets and pharmacy chains. Lewis discusses the effects COVID-19 had on this trend and how the retail market, flooded with a variety of products, has traditional brands innovating to reach new customers.