In this bonus episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, is joined by Maisie McCabe, Campaign’s UK editor, to discuss the ads that aired throughout the 59th Super Bowl on 10 February. 

Rawlings and McCabe are joined by Lynsey Atkin, outgoing chief creative officer at McCann London; Noel Bunting, CCO at Publicis London; and David Kolbusz, CCO at Orchard. 

The trio of creatives discuss Buffalo sauce, Steve Rogers’ love for donkeys and whether the Super Bowl formula of celebrity cameos is truly effective. Listen to their opinions on Uber Eats, Squarespace, Stella Artois and more. 

Further reading:

• ‘Fast and Furious’ stars chill out in Häagen-Dazs’ Super Bowl spot
• Don’t study the Super Bowl ads, study the fandom
• Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports
• Channel 4 ad takes Super Bowl literally
• Are advertisers over-investing in the Super Bowl?

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