Superhuman Selling

My guest today is one of the most talented individuals I’ve ever met when it comes to branding and visual design. I met Nadine Hanafi years ago when we were both partnered with the same company, and at the time I was in that frustrating place many of you may be able to relate to where you know you have an incredible product or service, but you don’t feel like your brand accurately represents it and so you’re almost embarrassed to go out and do presentations or share your brand materials because you know they’re not doing you any favors. After I met Nadine I got introduced to this most incredible product she had created called Digital Brand Kit, which is an incredible plug and play system for female entrepreneurs to create gorgeous visual brand assets for a fraction of the cost of what they would pay a design firm, and look great doing it. Nadine Hanafi is the founder of an award-winning design firm called We Are Visual, author of an internationally recognized book and training program called Slide Therapy and the creator of the most epic branding system on the internet called Digital Brand Kit. She is a certified branding expert, Fortune 100 design consultant and professional cheerleader for women with big dreams. Nadine has over a decade of experience working with c-suite execs at companies like Disney and Verizon and bestselling authors like Lori Harder and Sarah Knight helping them share their messages through inspired visual stories and head-turning visual branding. Show Notes: [3:51] - Nadine shares the things that fell into place that led her to create Digital Brand Kit.
[5:27] - She discovered that using complicated programs like Photoshop was not for her and even with her background, she knew she didn’t want to waste time learning them.
[7:20] - Her niche originally was working primarily with speakers and creating artistic PowerPoint presentations for them.
[9:38] - The most common mistake Nadine sees entrepreneurs do is spending tons of money right away on branding.
[11:08] - In the beginning, your brand should be fluid until you find your niche and who the ideal client is that is attracted to your brand.
[12:23] - DIY isn’t always a bad idea, but piecemealing everything together does not make a cohesive brand.
[14:06] - Be proactive and make a list of every single asset your business will need.
[16:25] - It is your responsibility to give creative direction to junior designers.
[18:43] - When determining your brand design, find colors first.
[20:25] - Nadine is launching a new workshop and offers services to help you determine the colors that are a match for your brand.
[22:55] - Colors make a huge impact on your brand and having the clarity of what is congruent with your brand and who you want to attract is crucial.
[24:15] - Colors invoke a lot of emotions, so it’s important for your audience to connect with them the right way.
[26:11] - Digital Brand Kit is the first of its kind, turnkey branding system solution that is made for personal brands and women entrepreneurs.
[27:29] - Nadine lists all the things included in the Digital Brand Kit, including podcast elements and social media posts.
[29:06] - The brand elements are all provided in PowerPoint so they are user friendly.
[31:40] - Go to DigitalBrandKit.com/Elyse and use the code Elyse10 to get 10% off. Connect with Nadine:

• We Are Visual Website
• Digital Brand Kit
• Nadine Hanalfi Website
• Instagram
• LinkedIn

Links and Resources:

• Your First Six Figures Masterclass 
• Join the $10K Club
• Apply for the $50K Club 
• ElyseArcher.com
• DM me on Instagram @elysearcher

If you want to step into some serious feminine power, this episode is for you! My guest today is April Roberts, founder of the Vixen Gathering. April did all the “right things” for career success like attending law school, becoming a highly regarded financial planner, and getting entrenched in very masculine dominated industries. A hard-working, fearless leader, April and her team believed in a relational approach that puts the goals and desires of the client above all else. She always felt a great responsibility to help people, to empower them to change their lives. April thought she was doing that by giving them financial peace of mind. She didn’t realize that in giving so much and refusing to receive, she was slowly losing her feminine power. Several years ago, she found herself at a crossroads of continuing down the expected path for success, and choosing real fulfillment and happiness. She chose to make a complete life pivot to follow her passion and help women return to their true selves so they can live their best lives.   Show Notes: [2:16] - What makes people step forward? This question has been important for April.
[3:34] - April describes her experience in law school, at a top law firm, and how she realized it wasn’t the fulfillment she expected.
[5:56] - When she found herself living in Italy and wasn’t able to practice law anymore, she had a lot of searching to do as her entire identity had been wrapped up in her work.
[8:06] - She was able to speak Italian, but there’s a difference between speaking a language and really communicating with it.
[10:44] - Being available to listen was an impactful skill that April learned she had.
[11:46] - We all will have a crossroads moment when it comes to fulfillment.
[12:46] - April shares how she learned about feminine energy and how she integrated it into her life.
[15:02] - The first time she learned about the ripple effect of her energy was when she took her mother to a concert that was really important to them.
[18:02] - What does the word “coach” mean?
[19:24] - April explains the reason behind the name The Vixen Gathering.
[20:51] - If you are experiencing burnout, you are probably working in your masculine energy.
[22:19] - There are several feminine superpowers that are all things the world needs right now.
[24:10] - When it comes to meeting with clients, April recommends taking the time to focus on the feminine energy.
[26:30] - Meditation doesn’t have to be complicated. Even taking a short walk is impactful.
[28:36] - Microtraumas in our past cause us to disconnect and we don’t even notice it.
[30:50] - Make sure that you have pleasure scheduled into your week.
[32:21] - Oftentimes the topic of self-love is perceived as a “soft” topic but April emphasizes its importance.
[34:27] - If you are feeling exhausted and like you have nothing else to give, then you are definitely not focusing on self love. You have to practice self forgiveness.
[38:29] - April describes the Vixen Gathering and what you can gain from joining the groups and masterminds. Connect with April:

• The Vixen Gathering Website

Links and Resources:

• Your First Six Figures Masterclass 
• Join the $10K Club
• Apply for the $50K Club 
• ElyseArcher.com
• DM me on Instagram @elysearcher

If you are a solopreneur, startup leader or founder who needs to build out a high converting sales process, or if you simply want to improve your existing sales process, this episode is for you.  Today’s guest is Belal Batrawy, a seven time startup seller who’s typically joined as one of the first, if not the first, sales hire. I met him through the Salesforce Top Sales Influencer program and immediately recognized how amazing he is. He’s also been hugely recognized and awarded by LinkedIn, Crunchbase, Salesloft, and a lot of other organizations as a top sales leader to follow. Belal is all about no fluff, so this episode is full of tactical tips you can use today to grow your sales!   Show Notes: [2:24] - Belal explains how he began working with startups and how he discovered this passion.

[4:58] - With startups, there’s more to do than time to do it and more questions than answers. It’s easier to know what not to do.

[5:48] - Small is better even when you are feeling the fear of missing out.

[8:01] - There are ways people set themselves up for failure when it comes to startups.

[9:05] - The best thing that can happen is a quick failure. Belal recommends building fast to fail fast so you can use your time wisely.

[11:09] - The fear of failure holds us up in a lot of ways, but it’s a success to fail quickly and change for success.

[14:11] - How do you sell a vision for something that isn’t built yet?

[16:08] - Emotionally charged messaging is key.

[17:50] - Everybody focuses on the messaging but the messaging means nothing if you don’t have the right audience.

[19:58] - If you are giving someone something of value, then they will expect to pay what it is valued as. They become skeptical if it is priced too low.

[21:17] - Belal has always surrounded himself with coaches and mentors and attributes a lot of his success to his belief in seeking counsel.

[23:07] - Perfect pricing is actually just slightly above what the budget is. Rather than negotiating the price, you negotiate the difference.

[25:04] - When something hasn’t been built yet, how do you price it and what do you say to pitch it?

[27:04] - Sometimes you have to walk away from bad customers early on because it can be dangerous to keep them around in the long run.

[29:53] - How do we find the right person as the first seller? Sales will drop when you hire initially and Belal recommends hiring in pairs.

[32:15] - Instead of setting goals, Belal sets minimums. Instead of creating a ceiling, set a floor.

[34:42] - Belal’s faith and spirituality is important to him and he shares what he has learned to bring meaning to the money that drives him.

[36:48] - Belal shares what he has learned from his relationship with his wife.   Connect with Belal:

• LinkedIn

  Links and Resources:

• Your First Six Figures Masterclass 
• Join the $10K Club
• Apply for the $50K Club 
• ElyseArcher.com
• DM me on Instagram @elysearcher

Sometimes, inspiration comes from the car, so today I’m bringing another important reminder for you from behind the steering wheel. As I am working with amazing clients, I’m seeing myself mirrored back at me. And sometimes that feels uncomfortable! I credit a lot of my success and happiness to becoming aware of how I was hanging on to old patterns through the inner child work I have done and continue to do. But no matter how much work I’ve done, my inner child pops up for me. Has this ever happened to you? All of a sudden, those old needs to fit in, to be validated or accepted from the outside, just come out of nowhere! So this episode is all about what I do in the situations that these old patterns still come through and what you may need in those moments the most.   Show Notes: [1:29] – Initially when Elyse did inner child work, she was skeptical but remained open to it.

[4:01] – Although she credits a lot of her success to the inner child work she has already done, Elyse explains that it is a continuous journey and things still pop up for her.

[5:48] – Elyse shares some of the details of her upbringing that impacted her mindset.

[7:17] – There was always a part of Elyse that wanted to fit in but she felt like she couldn’t when she was growing up.

[10:03] – No matter how much work we do on ourselves, these things can still come up but maybe in more subtle ways.

[11:17] – The transformation is an inner shift.

[14:08] – When this desire to fit in or things you are seeking from outside of yourself, you can acknowledge your inner child and tell her that it’s okay.

[16:05] – Sometimes Elyse sees herself mirrored in her clients, especially when she sees other women seek validation outside of themselves.

[17:20] – The tactical part is the easy part. It’s the inner work that makes the quantum leap and it is much harder.   Links and Resources:

• Your First Six Figures Masterclass 
• Join the $10K Club
• Apply for the $50K Club 
• ElyseArcher.com
• DM me on Instagram @elysearcher

Scarcity thinking is ingrained in so many of us and believe me when I say that it has been an ongoing journey for me to shift this very deeply set way of thinking. But as I’ve gone through this journey and continue to experience breakthroughs, it’s time to specifically talk about how to make that shift and where to start. It all starts with expansion vs. restriction and which one you are living out. If you’re ready to permanently stop the scarcity struggle, experience next-level financial flow and abundance in your life, and finally feel like you can trust yourself to earn, receive and spend money the way you desire, head to elysearcher.com/abundanceincubator to get registered for the live 3 day experience I’m hosting Feb 20 - 22.   Show Notes: [3:45] - Think about what expands and what restricts you. [5:22] - Elyse has had a journey from restriction to expansion in three areas in her life: health, relationships, and money. [7:02] - When it came to health, Elyse dug deep and realized that her restrictions were hurting her. [9:53] - Elyse shares some challenges in a previous relationship that were restricting to the relationship itself. [11:37] - You will ever restrict your way to expansion, especially when it comes to money. [14:53] - Making this shift takes a willingness to re-evaluate everything you have ever been taught. [17:01] - A new sales script isn’t what got Elyse more and her process of shifting her mindset took time. [18:59] - It’s always an inside game first and it is an ongoing learning experience. [20:24] - Things can shift radically and quickly for you if you make the decision that you are no longer available to struggle in this area. [21:18] - The first step for Elyse was to start trusting herself. She had to look at other areas in her life when following her gut instinct had played out. [22:53] - Drop the ego. Everyone is special and no one is special. [24:38] - Shift how you talk to yourself and recognize how powerful you are. [25:31] - Practice feeling abundant first. [26:34] - You don’t have to be perfect in this. Even the smallest shift can have a big impact. [27:41] - Ask yourself if your thoughts, decisions, and actions are restrictive or expansive. [31:43] - Money scarcity is a very well disguised and clever way of playing small and staying stuck. [33:43] - So much energy is wasted on small and scarce thinking. [35:22] - The Aligned for Abundance Incubator is a three day live coaching intensive designed to melt away what’s blocking your next level. Click here to register.

Links and Resources:

• Your First Six Figures Masterclass 
• Join the $10K Club
• Apply for the $50K Club 
• ElyseArcher.com
• DM me on Instagram @elysearcher

This year’s Sedona Retreat was one of the most profound experiences of my life. And although it was a week ago, I have been sitting quiet with my thoughts and the experience as I decompress before bringing this episode to you. I continue to give myself permission to record when I’m inspired to share something with you, which was a tough concept for me to get over, but it feels so right. So, today, I’m sharing my three biggest takeaways from the retreat and an announcement you don’t want to miss.   Show Notes: [1:41] - It was tough for Elyse to give herself permission to record when I’m inspired. [3:33] - We are too busy and there is too much content out there for us to listen and see content that isn’t inspired. [7:00] - Elyse and her husband have been back from the Sedona Retreat for about a week and have had time to decompress. [8:29] - Elyse shares the team members and their energy during the retreat to help facilitate the event. [10:27] - Honor what your body needs, especially when it comes to rest. [11:14] - Continue to allow yourself to dream bigger. [13:21] - So often we don’t see ourselves. Other people may see us and think we have it all together. We don’t always get to experience all the things we’ve created. [15:15] - Follow the nudges of your heart and continue to expand the container of what is possible for you. No one is going to come pick you. You have to pick yourself. [17:16] - Having her husband and son with her during the retreat was something really special and changed her perspective. [20:09] - The retreat was special and luxurious at the location in Sedona. [21:22] - Elyse shares the experience with flying out and the drama of it all. [23:04] - Get yourself in environments that feel expansive to you.  [25:13] - There is real magic going on in the She Sells community right now that Elyse is blown away by. [26:47] - One commonality between the women in this group felt like they didn’t have quality female friendships prior to becoming a part of this community. [28:02] - It is crucial for you, in your quantum leaps, to step into the ability to receive. [30:42] - There’s no number or goal that signifies that you’ve “made it”. Everyone has different steps in their journey. [32:14] - When you are in a community with people who are driving their goals, it can speak to and activate a part inside of you that has felt uncomfortable saying what you actually want and going for it. [34:35] - There is so much power in being seen and supported in a community. [36:12] - During the retreat, Elyse taught the elements of quantum leaps. [38:30] - The framework she created as a result of the quantum leaps she has experienced in her life is what she teaches using evidence from her life. [40:23] - It is important to trust your own consciousness. [41:10] - The quantum leap isn’t about working harder or for more hours. [42:22] - When you can ask yourself questions from the perspective of someone else, you will be able to think in your goal. [44:35] - We need to be very disciplined on how we think and the questions we ask ourselves. [46:32] - It’s not about checking boxes and doing more of the same. No one has time for that. If you are ready for a big shift, it’s about shifting the way you think. [47:56] - Elyse is expanding the way she creates for the community and has recorded the retreat. This will be opened up as an on-demand course. [50:12] - Elyse describes some new offering and sale prices that can be found here: https://elysearcher.com/quantumleapcourse.    Links and Resources:

• Your First Six Figures Masterclass 
• Join the $10K Club
• Apply for the $50K Club 
• ElyseArcher.com
• DM me on Instagram @elysearcher

Lately, I’ve been really thinking about making things work as they feel good and feel in alignment. This could be a small thing, like recording this episode from my car. But it can also mean the big things, especially as entrepreneurs making sales decisions. This topic might be a little controversial because everything I share goes completely against sales strategies that are often taught to us. Through my experience, I have found that the energy I had when making discovery calls and constant follow ups was a repelling energy and it’s simply not sustainable. So what is there to do instead? Listen to this episode to find out ways you could be losing clients and sales and what you can do to change that.   Show Notes: [2:58] - Today is all about sales and being open to things being far easier or different than you think they need to be to be successful. [4:06] - Elyse gives an example of how sales take you out of your power. [5:07] - So much of what is taught in sales is to chase prospects. [6:08] - This energy doesn’t work and it is uncomfortable to go against what is taught. [6:57] - Any time you feel like you are chasing through a follow up, that is a repelling energy. [8:20] - Elyse describes the difference your energy makes on the result of a follow up call. [9:12] - Any time we are in the energy of questioning if the action is good enough, we are questioning and doubting ourselves. [11:41] - Discovery calls can be successful but sometimes they feel manipulative. [12:58] - Is it always necessary to run people through a discovery call? [14:34] - How does it feel to make discovery calls? Are you doing them because you think you have to to be successful? [16:10] - Anytime we try to manipulate or force results, the results won’t be what we need them to be. [17:33] - When we do the inner work first and are very clear about our boundaries, the right people and the right scenarios show up but you have to take action. [18:46] - Practice what feels good to you in your business and your life.   Links and Resources:

• Your First Six Figures Masterclass 
• Join the $10K Club
• Apply for the $50K Club 
• ElyseArcher.com
• DM me on Instagram @elysearcher

I am recording in a new way today because I’ve given myself the permission to know the season I am in. What I’ve learned is that I am much more inspired when I’m not in the home office so I’m driving! Today’s episode was inspired by a recent mastermind conversation and it’s something I’m no stranger to. In any client relationship, there is sometimes a level of codependency. Sometimes, it doesn’t really impact us in a major way, but it’s truly unnecessary. So in this go-with-the-flow episode, we’re diving into what causes that codependency and what we can do about it.   Show Notes: [2:28] - If you are doing a good job at what you do and you are serving people, it is normal and expected that your rates will increase. [4:06] - You may come across clients that are triggered by how you run your business and if they have an issue, they are just not your client. [5:45] - There are unnecessary elements of codependency in the client relationship. [7:25] - Elyse has had the most income, the best clients, and the most in flow, it was when there was nothing that needed to be rearranged when it comes to boundaries. [8:56] - We do not own our clients. [10:03] - Our only job is to show up and deliver our best. [11:49] - When we understand that clients are not a source and you are in your inner power, if a client leaves, the money is going to come in another way. [13:50] - We need to sell from wholeness. [14:59] - So much of Elyse’s self worth was tied into her success in sales. [16:42] - When we approach our clients from a place of loving our own lives, then you’re going to naturally draw people in. [19:30] - Elyse lists the things that will happen when you are in this energy. [20:54] - Let Elyse know if the vibe of this unique podcast was something you’d like to hear more often.   Links and Resources:

• Your First Six Figures Masterclass 
• Join the $10K Club
• Apply for the $50K Club 
• ElyseArcher.com
• DM me on Instagram @elysearcher

As we navigate the beginning of a new year, money is the hot topic. Going through previous episodes and noting the conversation topics that were the most sought after in this community, it is clear that we want the energy, the mindset, and the money. Who doesn’t? Maybe you feel like money isn’t flowing how you want in your business or your personal life. This is such a frustrating feeling, but there are reasons this could be happening that you are in full control of. So, in this episode, you’ll learn five reasons you could be experiencing this concern and most importantly, things you can do to help yourself out of this rut. Just remember, that seasons can be short and that sometimes a pause is exactly what you need.    Show Notes: [1:54] - Any time something starts to feel like a should, it might not be aligned anymore. [4:19] - Always show up for you and give yourself permission to have seasons in your life. [5:35] - If money isn’t flowing the way you want it to, what can be the underlying things you can shift to get that moving again? [6:25] - Notice if you are gripping in any way to money. Are you wanting a lot to come into you but you don’t want to give or invest in yourself? [8:13] - Are there ways that you are not valuing yourself enough? [9:18] - Sometimes clients leech energy and ask for more than you can give. Be clear about your boundaries, even though there is a level of fear. [10:33] - Look for the areas in your life where your boundaries need to be set. We are what we are available for. [13:10] - Once you increase your expectations for yourself, you’ll start to notice shifts because you get what you believe to be true. [13:40] - The flow of money is slow if you are strict about how it comes. [14:49] - You could be cutting off possibilities. [15:42] - Your thoughts are those of someone who doesn’t have it already. [17:22] - The work you do on yourself can align yourself as the woman who already has the money. [18:47] - We become someone new by catching the old thought patterns. [20:51] - If you are tremendously intentional about this, it doesn’t take long to see results. [22:01] - What if you went all in for the next 60 days? [23:27] - Consider what you would be thinking about or focused on if you weren’t focusing on the flow of money. [25:25] - Sometimes before a large amount comes in, there is a bit of a pause. [27:30] - Pause and turn inward. [29:07] - There are other reasons this could be happening, but know that everything is happening for your good and everything is an invitation for you to uplevel. [30:30] - Look into the two communities available to you that can help you level up.   Links and Resources:

• Your First Six Figures Masterclass 
• Join the $10K Club
• Apply for the $50K Club 
• ElyseArcher.com
• DM me on Instagram @elysearcher

If you have ever struggled with feeling like no matter what you do, it’s not enough, or looking like you have it all together on the outside but on the inside feeling like you have no idea what you’re doing, today’s interview with Nicole Kalil is for you. My guest today is Nicole Kalil, author of Validation is For Parking. She transitioned from a Fortune 100 C Suite executive to become a speaker and the host of This is Woman’s Work Podcast. She’s also known as the Confidence Sherpa and has helped thousands of women reclaim their confidence so they can live authentically, both personally and professionally.   Show Notes: [2:34] - Nicole shares an experience she elaborates on in her book that showed how her outward confidence was a cover up to how she actually felt on the inside. [4:27] - Confidence started out as a personal quest for Nicole, but as she started to piece it together, she wanted to help others. [5:59] - What is the confidence con? [7:14] - We will feel temporarily happy when we get the thing we think will gain us confidence. But then we need more. [9:37] - Until it’s perfect or every box is checked, for many women, this causes inner turmoil. [11:03] - Confidence is when we trust ourselves fully. We can’t be confident if we rely on ourselves being perfect. [12:31] - Seeking the thing that we think will give us confidence is surface level and isn’t enough. [13:42] - Nicole describes some of the things she had to overcome to trust herself. [15:04] - No matter what was going on around her, Nicole had to hang on to that trust. [15:52] - We all are born with trust, but how connected are we to that? What chips away at that over time? [17:43] - Gender stereotypes limit our available emotions. [19:06] - Men are challenged by trusting themselves as well, but later in life when their identity is wrapped up in their career. [20:03] - People trust people who trust themselves. [22:18] - In her book, Nicole provides 5 confidence builders that will help get into action. [23:06] - Talk to yourself the way you would someone you love. [24:23] - Nicole describes how she handles “head trash”. [27:05] - Our internal self-talk can be detrimental and runs rampant in everyone. [29:31] - We are more likely to follow through with our commitments to other people than we are to ourselves. [32:04] - What are the messages Nicole wants to instill in her own daughter?   Connect with Nicole: Website  |  Instagram  |  LinkedIn  |  Podcast  Validation is For Parking by Nicole Kalil   Links and Resources:

• Your First Six Figures Masterclass 
• Join the $10K Club
• Apply for the $50K Club 
• ElyseArcher.com 

DM me on Instagram @elysearcher