Superlative

SUPERLATIVE: BEING A MAINSTREAM BRAND NAME TODAY WITH STEPHANE WASER - MANAGING DIRECTOR OF MAURICE LACROIX WATCHES


Listen Later

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Stephane Waser, the Managing Director at Maurice Lacroix Watches. They start the show talking about the nostalgia of the brand for Ariel, Stephane reflects on Maurice Lacroix’s brand history, and what its like being a part of a brand that is a mainstream name. The two dive deep into industry subjects like market research, how you gauge current demand, and create a a new demand for a new product. Ariel asks Stephane about their decision to adjust their catalogue to include more accessible price points, their stance on using quartz movements, and regional preferences that he may see amongst different markets.


To stay updated with Stephane and Maurice Lacroix:

- Website - https://www.mauricelacroix.com/

- Instagram @Mauricelacroix - https://www.instagram.com/mauricelacroix/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

If you enjoy the show please Subscribe, Rate, and Review!

...more
View all episodesView all episodes
Download on the App Store

SuperlativeBy Ariel Adams

  • 4.2
  • 4.2
  • 4.2
  • 4.2
  • 4.2

4.2

32 ratings


More shows like Superlative

View all
The Grey Nato by James Stacey and Jason Heaton

The Grey Nato

804 Listeners

Two Broke Watch Snobs by Two Broke Watch Snobs

Two Broke Watch Snobs

263 Listeners

The Worn & Wound Podcast by Worn & Wound Podcast Network

The Worn & Wound Podcast

296 Listeners

HODINKEE Podcasts by HODINKEE

HODINKEE Podcasts

800 Listeners

Bleav in Chargers by Bleav

Bleav in Chargers

72 Listeners

40 and 20: the WatchClicker Podcast by 40 and 20

40 and 20: the WatchClicker Podcast

79 Listeners

Scottish Watches by Scottish Watches

Scottish Watches

127 Listeners

Hack City - FBS and FCS Football by Bleav, Hack City

Hack City - FBS and FCS Football

54 Listeners

Fratello.com by Fratello Watches

Fratello.com

86 Listeners

Golden Daze by Bleav

Golden Daze

64 Listeners

The Coach JB Show by Jason Brown

The Coach JB Show

627 Listeners

Bleav in Lions by Bleav

Bleav in Lions

25 Listeners

Mikey Likes You with Mike Catherwood by Bleav

Mikey Likes You with Mike Catherwood

451 Listeners

OT: The Podcast by OT: The Podcast

OT: The Podcast

55 Listeners

Bleav in Carolina Panthers by Bleav

Bleav in Carolina Panthers

27 Listeners

Bleav in Bills by Bleav

Bleav in Bills

50 Listeners

Bleav in Badgers - Wisconsin Badgers Football podcast by Bleav

Bleav in Badgers - Wisconsin Badgers Football podcast

33 Listeners

Spirit of Time Podcast by Matt and Gregg

Spirit of Time Podcast

27 Listeners

The Wrist Cheese Radio Podcast by wristcheeseradio

The Wrist Cheese Radio Podcast

43 Listeners

A Blog To Watch Weekly by Watching Watches Watch

A Blog To Watch Weekly

28 Listeners

Collectors Gene Radio by Cameron Ross Steiner

Collectors Gene Radio

46 Listeners

The 1916 Company Podcast by The 1916 Company

The 1916 Company Podcast

14 Listeners

The Deep Track by Blake Buettner

The Deep Track

30 Listeners

Openwork: Inside the Watch Industry by Collective Horology

Openwork: Inside the Watch Industry

30 Listeners