This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by esports commentator and watch enthusiast, James Bardolph. Ariel has James start the show by explaining the intricacies of esports and defining what it really is. James sets the stage for the size of the industry today, and how advertising and sponsors play a role. Ariel asks how watches play a part in the gaming industry, and how value is seen in the gaming world today with things like microtransactions and in-game items. They talk about how the watch industry can work together with the gaming industry, such as when G-Shock partnered with NASA and other partnerships as well. James gives some of his ideas for what he wants to do content wise in the future, and Ariels for some advice for marketing people who need help getting over the fear of negativity. 

To stay updated with James:

Twitter - @JamesBardolph - https://twitter.com/jamesbardolph/

Instagram @James.Bardolph - https://www.instagram.com/james.bardolph/ 

Website - https://eslfaceitgroup.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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