This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Eugene Tutunikov, CEO of Swiss Watch Expo. To start the show Ariel and Eugene talk about enthusiast media coverage in general, and how it impacts the watch industry as a whole when it comes to consumer education and interest into the industry. They dive into issues regarding online watch sales such as the challenge of getting inventory, and the over-saturation points of certain markets. They talk about what companies do and can do with the knowledge of their customers’ buying habits, and the “hyper-popularity” around certain luxury models today. How some consumers are interested in value retention in their watches, and how some are more interested in perceived value retention. Eugene shares with Ariel a bit about their physical location in Atlanta for SwissWatchExpo, and their incredible showroom.

To stay updated with Eugene and SwissWatchExpo:

- Instagram @swisswatchexpo - https://www.instagram.com/swisswatchexpo/

- Website - https://www.swisswatchexpo.com/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

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- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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