This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by our first father and son duo to appear on the show, Jean-Claude and Pierre Biver. Before they dive into the details of their new watch brand they have launched, “JC Biver”, Jean-Claude talks about how you can’t retire from a passion, and how that passion ultimately brought him back to the watch world after his exit from LVMH. Ariel talks to Pierre about what its like being the son of Jean-Claude, how his passion for watches began, and how he feels about being his son while operating with him inside the company. Jean-Claude dives into the first tasks that are important to do when starting a brand, and Pierre talks about what is important to his generation, and what they are looking for in a brand, when it comes to traditional time pieces. When talking about whether the pieces themselves will be more traditional or futuristic, Jean-Claude mentions how they are going for “The Art of Disruption” and what that means for the brands mission.

To stay updated with Jean-Claude, Pierre, and JC Biver Watches:

- Instagram @jcbiver - https://www.instagram.com/jcbiver/

- Instagram @pierrebiver - https://www.instagram.com/pierrebiver/

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Twitter - https://twitter.com/ABLOGTOWATCH

- Website - https://www.ablogtowatch.com/

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