Supplement Engineer Podcast

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO

Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber

 

In this episode of the Supplement Engineer Podcast, I'm joined by my wife and partner-in-crime, Sandy! 

This is a wide-ranging episode where we discuss all sorts of things related to supplements, nutrition misconceptions, FDA regulations, movies and a whole lot more.

Sandy's first experience with supplements

What does she look for in a pre workout

Thoughts on sports nutrition supplements targeting the female lifting population

Recent warning letters sent out by the FDA regarding Phenibut and DMHA

Sandy's top 3 movies

Is Sandy one-of-a-kind or are there others like her in the universe

Rocky III vs Rocky IV

Dichotomy between regulating caffeine and other stimulant loads in preworkouts and energy drinks but not limiting how much caffeine can be in drive-thru coffees

BCAAs in pre workouts as an energy source

Supplemental GABA and sleep

GABA vs Phenibut

 

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO

Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber

 

In this episode of the Supplement Engineer Podcast, I'm joined by Shane Smith, Founder & Editor-in-Chief of Stack3D.

 

Stack3D is the leading news site for the dietary supplement industry, covering everything from the latest pills and powders to protein bars and energy drinks.

 

In the episode, Shane and I discuss:

Origins of Stack3D

Deciding which stories (products) make the cut to appear on Stack3d

Evolution of the sports nutrition industry since the founding of Stack3d in 2009

How to report on a potentially "crappy" (i.e. underused, prop blend) product tactfully

The inner workings of the Stack3d supplement review process

Differences between the European and US supplement markets

Life as a digital nomad

a typical day in the life of the busiest news site in the industry

the Keto culture revolution taking place in the US supplement market

favorite supplement expo

covering lawsuits and other industry drama on the site

Shane's daily supplement regimen and training protocol

Stack3D Website: https://www.stack3d.com

Stack3D IG: https://www.instagram.com/stack3dnews/

Stack3D FB: https://www.facebook.com/Stack3d/

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO

Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber

 

In this episode of the Supplement Engineer Podcast, I'm joined by Rob Kaufman, Co-Founder of SteelFit USA.

SteelFit is a sports nutrition company from the makers of Pro Tan® based in south Florida, committed to producing high-quality, physician-formulated supplements for everyone from physique athletes and the casual gym rat.

  

In this episode, Rob and I discuss: 

Rob's early days working for ProTan

The founding of SteelFit

The decision to make SteelFit a separate brand apart from ProTan

Design philosophy behind SteelFit products

Patented vs generic ingredients

Topical creams for fat burning

Thoughts on keto supplements and will SteelFit release jump into the mix

Our favorite types of beer

Rob's current training regimen

The decision to avoid using distributors and focus on direct-to-consumer

Are trade shows like the Arnold and Olympia worthwhile to go to for a brand?

Rob's daily supplement regimen

Rob's first supplement experience

Negative supplement experiences

Upcoming SteelFit product releases for 2019

SteelFit Website: https://steelfitusa.com

SteelFit IG: https://www.instagram.com/steelfitusa/

Rob Kaufman IG: https://www.instagram.com/iamsteelfit/

 

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO

Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber

 

In this episode of the Supplement Engineer Podcast, I'm joined by Ken Braunstein, VP of Sales for OOH Snap Nutrition.

 

Ken has been a key figure in the protein bar/functional foods market space for over roughly 20 years and has helped grow some of the biggest names in the game including Met-RX, EAS, Lenny & Larry's, and PowerCrunch.

 

Now, Ken has turned his attention to helping grow OOH Snap Nutrition, a line of protein bars touting a Rice Krispie-like texture but with a fraction of the sugar and fat and a boatload more protein.

  

In this episode, Ken and I discuss: 

Ken's 20+ year history in the protein bar space

Differences and advances in protein bar technology since the original Met-RX bar debuted in 1996

Evolution of the protein bar market

What do consumers want in a protein bar

The ever-increasing competition in the protein bar market

What does it take for an up and coming protein bar to be successful these days

Sourcing manufacturers for bars vs dietary supplements (pills & powders)

Factors impacting decision for initial flavor release of OOH Snap Bars

How to maintain freshness in protein bars

Factors that affect shelf stability

The intriguing paradox that is the "natural" protein bar market

Updates to labeling guidelines regarding fiber content in protein bars

What's next for OOH Snap Nutrition (new flavor releases and products)

OOH Snap Nutrition Website: https://www.oohsnapnutrition.com

OOH Snap Nutrition IG: https://www.instagram.com/snapnutrition/

 

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO

Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber

 

In this episode of the Supplement Engineer Podcast, I'm joined by Ryan Michael Ballow, a bonafide nootropics expert and founder of Cortex Labs.

  

In this episode, Ryan and I discuss: 

Ryan's military service

Challenges with entering the nootropics space and starting Cortex Labs

Perfecting the Cortex Gen. 1 "Workhorse" Stack

The decision to not include caffeine in the Cortex Stack

Using lower doses of synergistic compounds

Ryan's experience with taking 1200mcg of Huperzine A

Negative effects from overdosing cholinergic and dopaminergic nootropics

Potential dangers of healthy individuals using huperzine a everyday

Nootropic effects of yohimbine

Importance of cycling nootropics

Underrated / overrated nootropics

Thoughts on the ketogenic diet in regards to cognitive function

Ryan's personal experience running keto for months

Reputable suppliers from which to purchase bulk nootropics

What's next for Cortex Labs in 2019

Cortex Labs Website: https://www.livecortex.com

Cortex Labs YouTube: https://www.youtube.com/channel/UC7J168KE1v4YBr8H2noeMbQ

 

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO

Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber

 

In this episode of the Supplement Engineer Podcast, I'm joined by Matt Mosman, MS, CISSN, CSCS, and Founder of EndurElite.

  

In this episode, Matt and I discuss: 

Matt's origin story in the supplement industry

Working as a researcher with MusclePharm Sports Science Institute

Transitioning from consultant to brand owner

The changing consumer market

Differences between formulating and advertising for endurance athletes

Biggest problems with the current endurance supplement market

Early challenges when starting EndurElite

"60-second brain bombs"

Best carb sources for performance

Nitric oxide boosters and blood flow enhancers for endurance sports

Why maltodextrin is overrated as an intra workout carbohydrate

The case for nootropics in endurance-based supplements

Matt's methodology for formulating supplements

Importance of resistance-training for endurance athletes

Exogenous ketones, ketogenic diets, and endurance sports performance

KetoElite?

What's next for EndurElite in 2019

EndurElite Website: https://endurelite.com

EndurElite IG: https://www.instagram.com/EndurElite/

Matt Mosman IG: https://www.instagram.com/endureliteceo/

 

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO

Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber

 

In this episode of the Supplement Engineer Podcast, I'm joined by Chris Waldrum, Founder of Inspired Nutraceuticals.

  

In this episode, Chris and I discuss: 

Chris' origin story in the supplement industry

The founding of Inspired Nutra and its core principles

Attracting and retaining customers in the present day

Proprietary blends vs transparent labeling

Chris's mindset when developing a new formula

Redundancy in modern day formulas

The Evolution of DVST8 pre workout

The concept of a "lifestyle brand"

Over saturation of the supplement industry

Should companies be required to publish lab tests and COAs?

Recent findings surrounding 5a-hydroxy-laxogenin

Latest happenings with VASO6

Transitioning to a mostly plant only diet

What's next for Inspired Nutra in 2019

Inspired Nutra Website: https://www.inspirednutraceuticals.com

Inspired Nutra IG: https://www.instagram.com/inspirednutra/

Inspired Nutra FB: https://www.facebook.com/pg/inspirednutra/about/

 

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO

Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber

 

In this episode of the Supplement Engineer Podcast, I'm re-joined by Steve Shaw of Massive Iron and the editorial director at TigerFitness.com. This interview was conducted in person with Steve (and his lovely wife Fiona) in Ohio as I am in town for the 2019 Arnold Sports Festival.

 

This episode was a blast to film and goes off the rails more than once! Steve and Fiona are amazing duo and I can't thank them enough for taking the time to talk with me.

  

 In this episode, Steve and I discuss: 

Is beer a supplement?

Sorting through the cesspool of information available on social media to find valuable information

Finding balance between managing interactions on social media while still maintaining productivity with work

The first time I ever spoke to Steve (and the hilarity that ensued)

Changes in the focus of the fitness industry from strength to bodybuilding to athleticism and functionality

Led Zeppelin vs Nirvana (this one may surprise you!)

"Freestyle jazz" in the bedroom

Steve's music career

Creating balance between "clean" eating and weekend indulgences

Present day mindset of choosing to be healthy everyday when you were previously obese

Warm up sets before using the bathroom

Intrinsically knowing right from wrong 

 

Super Living Today Website: https://superlivingtoday.com/

Steve Shaw on IG: https://www.instagram.com/bendthebarman/

Massive Iron YouTube Channel: https://www.youtube.com/user/BeardedBeastofDuloc/videos

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO

Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber

 

In this episode of the Supplement Engineer Podcast, I'm joined by Crystal Roberts of Damn Serenity Athletics.

 

Crystal is a true bad-ass in the fitness world earning certifications as an instructor for yoga, P90X, PiYo, and Insanity in addition to her certified personal trainers license. Damn Serenity Athletics was started to provide an online streaming platform that brings yoga to fitness enthusiasts who like to train at home. In addition to offering several different styles of yoga classes, Crystal also offers live online classes for at home workouts using dumbbells, bodyweight, and resistance bands.

 

 In this episode, Crystal and I discuss:

 

Crystal's entry into the world of fitness

Overview of the different styles of yoga

Restorative yoga vs power yoga

Thoughts on the recent fads of Hot Yoga and Bikram

Her favorite style of yoga

What it takes to become a certified yoga instructor

Tips for beginners attempting yoga the first few times

Transitioning to a vegetarian diet for a time

Why she stopped being 100% vegetarian

Thoughts on P90X and Insanity certification

Challenges of starting an online streaming fitness platform

Dealing with mess ups during live fitness classes

What yoga pose is most challenging for her

Daily supplement regimen

Syncing Pink Floyd to yoga routines?

Is Dunkin' Donuts coffee overrated?

and much more

 

Damn Serenity Athletics IG: https://www.instagram.com/damnserenity/

Damn Serenity Athletics Website: https://damnserenityathletics.com

 

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO

Supplement Engineer YouTube: https://www.youtube.com/channel/UCNACHGhSRNCc98hHgBZhk_A?view_as=subscriber

 

In this episode of the Supplement Engineer Podcast, I'm joined by James Linker of Shredded Sports Science. James is one of the hottest rising stars in YouTube fitness provided objective information on the most popular topics in the fitness, nutrition, and supplementation industry. Combining easy-to-understand science with sharp British whit and humor, James helps debunk myths and bring truth to the forefront, all while savagely dispelling trolls and broscience.

 

 In this episode, James and I discuss:

 

James' origin story

His love of making videos

Changing the direction of Shredded Sports Science

Trying to pronounce Thibaudeau

How a degreed sports scientists trains in the gym

Plyometrics, calisthenics, and weight lifting

James' experience with supplements

Expectations from using supplements

James preference for employing progressive overload

Thoughts on Natural Testosterone Boosters

Optimization vs Adaptation

"Intensity" with respect to training

Athlete training protocols that carryover to the general fitness enthusiast

Who's Sexier Steve Shaw or Alan Roberts

Biggest problems with YouTube fitness culture

Does James identify as bald, have "bald" or is bald

Coffee or Tea

and much more

 

Shredded Sports Science YouTube: https://www.youtube.com/channel/UCXrqErU_TjqiHAHJkzITAvg

Shredded Sports Science IG: https://www.instagram.com/shreddedsportsscience/

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1