Kevin Lee credits much of his success in the for-profit and non-profit marketing world to the people in his life, so one of his key pieces of entrepreneurial advice is to surround yourself with winners! During this episode, we also get into the importance of making your plans flexible and why “unsexy” areas are sometimes more fun to pursue than “shiny objects!”

About Kevin Lee:

Kevin describes himself as an “inventor and marketing-mad scientist.” He is the founder of GivingForward.org (a cause marketing nonprofit), Co-Founder of Didit (a marketing/tech firm), and CEO of the eMarketing Association (a digital marketing education platform). His innovative work in the for-profit and non-profit spaces has earned him worldwide recognition, and he is frequently quoted by high-end publications. 

Episode highlights:

• Surround yourself with a team of people who you trust, who you can bounce ideas off of, and who will hold down the fort so you can take a well-deserved vacation every now and then! (05:02) 
• Don’t underestimate the importance of Human Resources and the recruiting process. People can either make or break a business, so being able to “pick out the winners” is essential to success (that’s where the HR expertise comes into play!) (07:02)
• No matter how far along you are on your entrepreneurial journey, there is always room for growth! Continually seek out opportunities and business relationships that you can learn from. (10:18)
• If you want to do good as an entrepreneur, you may want to get into cause marketing. When done well, businesses, consumers, and non-profits will benefit from this marketing approach. (23:33)
• You can’t plan for every eventuality, and you don’t know when you’re going to have your next epiphany, so always be open to receiving whatever comes your way and pivoting as need be. (32:56)
• Shiny objects may look like good opportunities, but if everyone is chasing the same thing, they may end up not being worth your while. Don’t underestimate the “unsexy” marketing areas (direct mail, for example); they can be the most fun to innovate within! (35:44)

Kevin’s best advice for entrepreneurs: 

“Entrepreneurship is the ability to choose where to point your mental energies and where to deploy them.” (05:41) 

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