In part three of episode 20, we're discussing being a trusted source of information amongst all the noise.

Nigel Lewis joins us for episode 20 discussing everything content and how you can better engage your audience.

Nigel is Head of Content at The Negotiator, an industry magazine focused on the estate agency sector. The Negotiator provides a daily newsletter and a monthly magazine.

Nigel writes for a number of other outlets as a freelancer and has an extensive career in creating newsworthy content.

In part 3 we look at the:

📺 Impact of social media on journalism

🔍 Blurring lines between truth and fake news

🧩 Fragmentation of the media landscape

👋 Understanding your audience so you can engage them

⚠️ Fact-checking information before reposting

In part two of episode 20, we're discussing common mistakes to avoid in content creation!

Nigel Lewis joins us for episode 20 discussing everything content and how you can better engage your audience.

Nigel is Head of Content at The Negotiator, an industry magazine focused on the estate agency sector. The Negotiator provides a daily newsletter and a monthly magazine.

Nigel writes for a number of other outlets as a freelancer and has an extensive career in creating newsworthy content.

In part 2 we look at:

🗞️ Relying too heavily on press releases

💦 The impact of watering down content to play it safe

🎧 Changes in how content is consumed

💡 Opportunities to stand out and engage

Nigel Lewis joins us for episode 20 discussing everything content and how you can better engage your audience.

Nigel is Head of Content at The Negotiator, an industry magazine focused on the estate agency sector. The Negotiator provides a daily newsletter and a monthly magazine.

Nigel writes for a number of other outlets as a freelancer and has an extensive career in creating newsworthy content.

In part 1 we look at:

📝 How to write to suit your audience

📱 Understanding how your content is being consumed

📊 Measuring the success of your content

📣 Standing out in the noise of content

🎨 The importance of personality in your content

📰 Headlines versus your main article

In Part 4 of Episode 19, we're speaking with Simon Bath from PinLocal about how you explain why you charge the fee you do and convert leads at the right price.

Simon is the CEO of iPlaceGlobal which operates PinLocal, Moveable, iPlace Financial Services and Altium Legal.

Over the four parts of this episode, Simon shares his thoughts on a range of topics around sales, conversion rates and optimising processes.

In this fourth and final part, we discuss:

🍰 Segmenting customers through optional services

⭐ Importance of reviews in validating your quality

👋 The importance of human interaction

🗓️ How current are your reviews

🤷‍♂️ Trust building

🔍 Transparency of your pricing

In Part 3 of Episode 19, we're speaking with Simon Bath from PinLocal about how you can make your sales processes more effective which leads to better conversion rates.

Simon is the CEO of iPlaceGlobal which operates PinLocal, Moveable, iPlace Financial Services and Altium Legal.

Over the four parts of this episode, Simon shares his thoughts on a range of topics around sales, conversion rates and optimising processes.

In this third part, we discuss:

📊 Sales process optimisation and lead conversion

💽 Data-driven decision making

✅ The importance of consistency in sales

🔍 Reviewing your sales process and what to look at

In Part 2 of Episode 19, we're speaking with Simon Bath from PinLocal about whether or not comparison sites put a downward pressure on fees and how to review marketing costs.

Simon is the CEO of iPlaceGlobal which operates PinLocal, Moveable, iPlace Financial Services and Altium Legal.

Over the four parts of this episode, Simon shares his thoughts on a range of topics around sales, conversion rates and optimising processes.

In this second part, we discuss:

📣 Marketing strategies for surveyors

🤩 The importance of displaying reviews and external validation

🏷️ Does the cheapest price always win?

🎨 Understanding differentiation

💭 Consumer preferences and motives by source

Improve your conversion rates and grow your sales!

In Part 1 of Episode 19, we're speaking with Simon Bath from PinLocal about how you can increase your conversion rates and grow sales.

Simon is the CEO of iPlaceGlobal which operates PinLocal, Moveable, iPlace Financial Services and Altium Legal.

Over the four parts of this episode, Simon shares his thoughts on a range of topics around sales, conversion rates and optimising processes.

In part 1, we discuss:

👛 Converting leads in the surveying industry

✏️ Lead conversion strategies

⏰ Importance of timing

🗓️ When to adjust pricing and fees

💶 Understand how to price to maximise your profit margin

In Part 2 of Episode 3 with Sybil Taunton from the RICS, we're discussing how you can practically improve diversity, equity and inclusion in your company and the wider industry

Sybil is the Head of Diversity, Equity and Inclusion at the RICS.

She is a creative and strategic communicator with a passion for inspiring positive change and shaping inclusive cultures.

Across the two parts of this episode, Sybil provides some really interesting insights into where the built environment stands on its progress around DEI and also what you can do to help shape the future.

In part 2, we take a look at how you can practically influence DEI. We discuss:

🚻 Gender gap in the surveying profession

🏘️ Diversity and inclusion in the built environment industry

🫵 Unconscious biases in recruitment and hiring practices

🌱 Improving diversity in the built environment industry from the grassroots level up

⛓️ Diversity, inclusion, and supply chain management in the built environment.

In part 1 of episode 3 with Sybil Taunton from the RICS, we're discussing diversity, equity and inclusion.

Sybil is the Head of Diversity, Equity and Inclusion at the RICS.

She is a creative and strategic communicator with a passion for inspiring positive change and shaping inclusive cultures.

Across the two parts of this episode, Sybil provides some really interesting insights into where the built environment stands on its progress around DEI and also what you can do to help shape the future.

In part 1, we take a look at what DEI is and the wider industry. We discuss:

🫂 Diversity, equity, and inclusion in the workplace

🤗  How it impacts an organisation, membership and the wider industry

📊  The importance of having a focus on culture and data to measure progress

🖥️ Collecting DEI data

🎯 How to use data to set realistic targets

⏰ Understanding the importance of timing of measurement to enable change to happen

In part 3 of episode 2 with Ian Boyd from Arc Consulting, we're discussing the Built Environment, carbon and sustainability.

How do we manage the process of building properties to produce less carbon, and provide better spaces?

Changes to the design and build process can help firms achieve a lower carbon impact, and achieve many of the sustainability metrics they are required to focus on more easily.

Ian Boyd has worked in environmental conservation, ecological management and public engagement roles for over 30 years. He founded the Island 2000 Trust, the conservation charity Gift to Nature and inaugurated the Newport Rivers Group and Island Rivers.

He has worked for national and local charities, public sector and in private practice at locations across England and Wales and has managed coastal and freshwater reserves in Suffolk and Kent, upland rivers in Cumbria and lowland rivers on the Isle of Wight.

Ian is extremely passionate about what he does and has some great insights across the three parts of this episode.

In part 3, looking at carbon and sustainability in the Built Environment bring together our first two parts and discuss:

Carbon management in building design and data sharing

Integrating sustainability metrics in project design

Efficient use of space in urban design for biodiversity and carbon benefits