In Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times, Rebecca Homkes guides leaders on how to turn uncertainty into opportunity.

Homkes teaches business strategy at the London Business School, is on the faculty of Duke Corporate Education, and consults major companies on strategy. She has developed a framework for leading through uncertainty based on three principles: setting up the firm for continuity through shocks (survive), making strategic choices for growth as the situation changes (reset), and ensuring implementation of the new business model (thrive).

Together with Martin Reeves, Chairman of the BCG Henderson Institute, Homkes discusses how to thrive under uncertainty and how her framework applies in the context of the AI revolution.

Key topics discussed: 

02:11 | How uncertainty affects strategy

03:40 | The survive, reset, thrive framework

05:20 | How to survive a shock

09:20 | How to reset for a new environment

14:42 | How to execute so you can thrive in the long term

19:12 | The creative vs. competitive aspects of strategy

24:11 | How algorithms and AI will affect strategy and the strategy process

27:49 | Applying this framework in your personal life