Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, and have had their hands busy during the pandemic. Suzanne and her team had to throw out their media plans for 2020, and pivot quickly.

In this conversation, Suzanne talks about pivoting quickly and to figure out a new media plan to reflect life during the pandemic. She talks about how studying new consumer patterns and trends to figure out what products people are craving, and changing her media plan to feature more at home content, and even volunteering her family to be in streaming social content for Wisconsin cheese.

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