Phil Adams has helped to merge three agencies. He's also worked in London at BBH and in Edinburgh at The Leith Agency and Blonde, and is now at Signal. He's had strategy and managing director roles. He's an OG and was kind enough to let me surprise him with something that resembles a virtual workshop about how to do better work. Like, what happened to taking risks? We discuss: - What we’ve got wrong with process and rigor - The power of asymmetry in creative returns - How to double your chances at winning pitches - The power of a chip on the shoulder - and Edinburgh You can find Phil here: https://twitter.com/phil_adams 

 

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New book "Strategy Is Your Words" out soon.