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In this episode of Causes or Cures I chat with Dr. Scott Kaplan about his research on the effectiveness of putting a tax on sugar-sweetened beverages.  Sugar-sweetened beverages are significantly linked to heart disease, obesity and other chronic illnesses, and taxes are one (albeit controversial) approach we can take at the population level. Dr. Kaplan discusses price and purchasing changes afte a sugar-sweetened beverage tax was implemented  in five major US cities. He discusses economic outcomes, health outcomes, and addresses criticism of these types of taxes, including that they are too "Big Brotherish" and discriminate against the poor.
Dr. Kaplan is an applied microeconomist whose research interests include consumer behavior and food and health policy. He is an Assistant Professor in the Economics Department at the United States Naval Academy.

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