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On this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams is joined by Sylvain Berneron, founder of Berneron Watches, for an in depth conversation about independent watchmaking, creative risk, and what it takes to build a lasting brand. Best known for the unconventional Mirage collection and his bold approach to design, Sylvain shares why he left the corporate world behind, invested his own savings into launching Berneron, and chose to follow his creative convictions rather than market trends. From asymmetric movements and precious metal construction to the challenges of bringing truly original ideas to life, he explains the philosophy that drives both his watches and his business.

Their discussion also explores the unique structure behind Berneron Watches, including local manufacturing, employee ownership, transparent allocations, and long term planning in an industry often focused on short term results. Sylvain reflects on the importance of craftsmanship, durability, and authenticity, while offering a candid look at the realities of building an independent watch brand from the ground up. For collectors, enthusiasts, and anyone interested in the future of luxury watchmaking, this is a fascinating conversation with one of the industry's most distinctive voices.

Learn more about Berneron:

- Instagram - https://www.instagram.com/berneron/

- Website - https://www.berneron.ch/

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Key Timestamps:

[0:00:36] Introducing Sylvain Berneron

[0:02:59] Challenges Facing Modern Watchmaking

[0:08:02] Leaving Corporate Life Behind

[0:20:34] Why Everything Is Made Locally

[0:22:45] A Different Way To Run A Company

[0:35:55] Building Watches To Last Generations

[0:44:01] The Story Behind The Mirage

[0:49:20] Risk, Timing, And New Ideas

[0:56:37] Managing Three Years Of Demand

[1:02:18] Why Fairness Matters