Systemize Your Success

🎙 Steve talks about AI meeting Note-Taking Apps and if they are worth investing in, their capabilities, and his first impressions of having used them regularly now for a few months. Steve has been using Read.ai but has also familiarised himself with Otto.ai, and today, he will be giving you an overview of these two apps. 

KEY TAKEAWAYS 

💡 The Read.ai app records the live Zoom meeting included within the initial plan regardless of what device the meeting is being held on. Otto.ai does not have this recording option.

💡 As long as the meeting is scheduled on your calendar, Read.ai will record the meeting for you and create a summarised report, discussed topics, key questions, keywords used and highlighted points. 

💡 Read.ai also provides participant information such as engagement, sentiment, charisma, arrival time, who had their camera and microphone on, and a ranked score against your previous meetings in your company and all the Read.ai recorded meetings in the world. 

BEST MOMENTS

1:19 - 💬 ‘During the trial period of using Read.ai, I had the Enterprise Plan, which gives you all the bells and whistles, and I was pretty impressed.’ 

4:17 - 💬 ‘Read.ai creates a standard report for every single meeting. A well-written summary of an entire meeting, in about a couple of hundred words- really useful when you're trying to remember what you said on that meeting.’ 

7:20 - 💬 ‘I think Read.ai is really good at giving you unlimited free cloud storage of meetings regardless of how you start that meeting. The other thing is brilliant summaries of topics and action points, and the third is its insight into the actual meetings and the sentiment and engagement of those meetings. For me, as a coach, that's important.’ 

VALUABLE RESOURCES

Website: www.SystemizeYourSuccess.com

Facebook Group: Facebook.com/groups/systemsandoutsourcing/

LinkedIn: LinkedIn.com/company/systemsandoutsourcing/

Instagram: Instagram.com/systems_and_outsourcing/

YouTube: YouTube.com/@drsteveday42

ABOUT THE HOST

Steve was a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

🎙 Many entrepreneurs struggle with the decision to use WordPress LMS (Learning Management System) or choose a standalone system. Steve details his decision and experiences so you can make a more informed choice if needed.

KEY TAKEAWAYS 

💡 Learning Management System (LMS) allow you to create and run online courses and consolidate all client-facing content. There are many available to choose from, ranging from complex and technical to simple and limited.  

💡 Cost is a factor, and WordPress with a Learning Management System (LMS) plugin can be a cheaper offering, but costs increase with loss of time in learning operations or employing an expert for upkeep. 

💡 After looking into all WordPress options, Steve chose LearnWorlds for its ability to add payment gateways and multiple licensing options. 

💡 LearnWorlds does not yet incorporate automation marketing options but is a solid, integrated and accessible Learning Management System (LMS). Other apps and platforms that include Marketing options can become clunky and complex. 

💡 Anyone in your company can set up LearnWorlds quickly and easily.

💡 When choosing a Learning Management System (LMS), consider all your options to ensure the platform meets all your needs. 

BEST MOMENTS

1:10 - 💬 ‘There’s probably nothing bigger in a coach’s life than having to make one of two decisions. One is “Which marketing CRM should I use?” and the second is “Which platform should I use to launch and run my courses on?”.’ 

4:40 - 💬 ‘The nail in the coffin was that the WordPress we were using stopped being supported. So we were forced to move the entire 360 pages of content onto a new platform, and it was at that moment I decided to look into this in a huge amount of detail.’ 

8:10 - 💬 ‘They (LearnWorlds) focus all of their efforts on creating a solid feature-rich and very flexible Learning Management System geared for you supporting your coaching clients effectively.’ 

11:18 - 💬 ‘If you’re going to go for a WordPress solution, whether for a website or a Learning Management System, do your research.’

13:35 - 💬 ‘You as a business owner should not be getting into app development and becoming an expert in WordPress.’

VALUABLE RESOURCES

Website: www.SystemizeYourSuccess.com

Facebook Group: Facebook.com/groups/systemsandoutsourcing/

LinkedIn: LinkedIn.com/company/systemsandoutsourcing/

Instagram: Instagram.com/systems_and_outsourcing/

YouTube: YouTube.com/@drsteveday42

ABOUT THE HOST
Steve was a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

🎙 In this episode, Steve shares a huge milestone that he has just reached in his business. As business owners, we often feel that only we can provide the product that makes our business unique and have the expertise to pass on the wisdom to our clients that they need. The potential to upscale is limited as we are only a single unit. 

Steve has finally solved this problem by transforming his Virtual Assistant, JJ, into a Certified Trainer and is here to share how. 

KEY TAKEAWAYS 

💡 The expansion of business can only be facilitated by acquiring more personnel and training others to do your current tasks, including the tasks at the heart of what you do.

💡 JJ’s work as Operations Manager familiarised her with the course's structure and gave her all the knowledge to pass on to Steve’s clients. 

💡 Developing Certified Trainers will allow Steve to concentrate on scaling, improvement and problem-solving in the business. 

💡 As coaches in business, we believe that people want us, which is not true. What they truly want are our solutions. These can be passed on by others within your organisation. 

💡 Now, it is an established possibility that developing Certified Trainers can be repeated. 

BEST MOMENTS

1:59 - 💬 ‘I teach people how to create systems, to outsource work, to remove them from the day-to-day running of their business and on the whole, I've done a pretty good job with that myself. But the challenge of "how do I remove myself from the thing that I created myself" and that I think it's me that the Clients need, that's the problem I had.’

4:39 - 💬 ‘“Awesome session today, got really good takeaways. Systems and Outsourcing, thank you.” It’s a simple and short message from one of our Clients, given proactively and independently to praise JJ, who had just done the meeting without my involvement.’ 

9:32 - 💬 ‘Anyone can remove themselves from the day-to-day running of the business. Even if you’re the only person that knows something and you’re the person that’s been coaching and developing the business.’ 

12:10 - 💬 ‘People come to me for a result. If I can give them a result in an even better and quicker way without me being involved on a day-to-day basis, that will benefit them.’ 

VALUABLE RESOURCES

Website: www.SystemizeYourSuccess.com

Facebook Group: Facebook.com/groups/systemsandoutsourcing/

LinkedIn: LinkedIn.com/company/systemsandoutsourcing/

Instagram: Instagram.com/systems_and_outsourcing/

YouTube: YouTube.com/@drsteveday42

ABOUT THE HOST

Steve was a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

🎙 Here’s one for the Mums and Dads on how to keep your kids safe from the more base content of the internet while they are glued to their electronic devices. Steve has some clever tips to ease your worries, whether they use Android or iOS devices like iPad or iPhones. 

KEY TAKEAWAYS 

💡 On iPad, switch on Guided Access, available in Settings under Accessibility. This option will lock your child's access to the single app you allowed them to use and nothing else.

💡 YouTube Kids is an app and website developed by YouTube that is more appropriate for your child to explore. With this option, you can set the age restriction of the YouTube app without affecting the regular videos you want to search on YouTube as an adult.

💡 Apple Screentime, available in Settings, allows password protection for all purchases, even in-app. You can set individual time limits for any app from this setting also. 

💡 An app called Family Link on Android devices allows you to create a new Gmail account for your child and then link your parent account to control their access to YouTube, Google Search, and other apps.

BEST MOMENTS

02:21 - 💬 ‘The point is, either by accident or on purpose, I don't want my kid to get exposed to disgusting apps and horrific stuff that you can simply and easily get on any device if it's not locked down.’

11:10 - 💬 ‘App Limits in Screen Time allows you to limit your child's usage per app on their device, which means that if they get addicted to an app, you can control how much they can only access it within a certain time within a day or week.’

16:37 - 💬 ‘Lock down your kids' iPad using Guided Access, YouTube Kids, and Screen Time, and lock down any Android devices using the Family Link app from the Google Play Store. Doing this, you can safely let your kids use their devices appropriately and for the right amount of time.’

VALUABLE RESOURCES

Website: www.SystemizeYourSuccess.com

Facebook Group: Facebook.com/groups/systemsandoutsourcing/

LinkedIn: LinkedIn.com/company/systemsandoutsourcing/

Instagram: Instagram.com/systems_and_outsourcing/

YouTube: YouTube.com/@drsteveday42

ABOUT THE HOST

Steve was a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

🎙 Steve describes a process that anyone can use, including your Virtual Assistant, to allow you to emulate any marketing funnel, including any webpage, email and copywriting, without needing any technical or marketing expertise. It combines some cheeky tricks to simulate your favourite influencer’s methods, utilising groundbreaking, clever AI tools.

KEY TAKEAWAYS 

💡 Capture an entire landing page as a PDF using a browser plug-in called GoFullPage, allowing you to zoom in and out effectively and copy and paste the text.  

💡 Use a diagramming tool like Lucidchart to map your entire marketing funnel. 

💡 Differentiate the email in the funnel from your standard email. This allows you to set up a filter to separate those emails so you can capture all the details on your diagramming tool.  

💡 Once you have a detailed map of the marketing funnel you chose to emulate, you can place the content of the web pages via 10Web into a WordPress document. You need to edit the links manually, but most happen automatically. 

💡 Rewrite all written structures and frameworks using an app like Wordtune and use AI to restructure all the material. Make sure to update images and copyrighted materials and add your own.

BEST MOMENTS

1:47 - 💬 ‘I’m going to combine the best ideas borrowed from the top influencers with some tricks that I’ve been looking at more recently since I’m becoming much more aware of the capabilities of some amazing AI tools that take this stuff to the next level.’

6:54 - 💬 ‘I want to emulate what the influencers I follow are doing, insert my freebies or lead magnets, and recreate the whole thing from scratch in minutes.’ 

14:28 - 💬 ‘With the advent of all the AI stuff, the web design process has become incredibly easy.’

20:51 - 💬 ‘Going through this process of emulating the people you respect in the industry using AI tools, you can capture the whole marketing strategy behind a single funnel.’ 

VALUABLE RESOURCES

Website: www.SystemizeYourSuccess.com

Facebook Group: Facebook.com/groups/systemsandoutsourcing/

LinkedIn: LinkedIn.com/company/systemsandoutsourcing/

Instagram: Instagram.com/systems_and_outsourcing/

YouTube: YouTube.com/@drsteveday42

ABOUT THE HOST

Steve was a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

🎙 Steve talks to author, CEO and Marketing Consultant Chantal Cornelius, who set up Appletree Marketing in 2000 and has helped hundreds of coaches, consultants and speakers grow their businesses. She has authored two books on marketing and business survival and is the Marketing Director and Vice President of the Professional Speaking Association (UK). She’s currently writing her third book about the emotions behind buying decisions.

Steve and Chantal discuss her latest book, the emotional reasons why people buy, client matching, consistency and systemization. 

KEY TAKEAWAYS 

💡 Chantal works with her clients to find out where they want to take their business to identify their marketing needs. 

💡 If you have an emotional connection with a client, they are much more likely to buy from you. 

💡 Appletree offer a very safe pair of hands with its clients ensuring a good match with shared values and intentions. 

💡 Most people think they have to find new clients and miss the opportunity to do more work with their existing ones. 

💡 What makes businesses successful around tactics is systemization and consistency. Ad hoc marketing does not work. 

💡 Be consistent with the timing of your marketing and your message. 

BEST MOMENTS 

3:05 - 💬 ‘I simplify Marketing for my clients. I don’t fill their heads with jargon and new-fangled widgets and gizmos. I explain it to them all in plain and simple language and hold their hands and walk them through it.’ – Chantal  

13:15 - 💬 ‘The majority of my clients have been doing what they’ve been doing for quite some time. They are flipping good at what they do. So a lot of the marketing that we do is actually about building and maintaining their reputation.’ – Chantal 

29:45 - 💬 ‘What makes a business successful around tactics is systemizing it and being consistent.’ – Chantal

33:59 - 💬 ‘When we started our Podcast Marketing, we only focused on one thing and, over time, started building it up. We're now producing blogs and posts from every episode on different Social Media channels and our website. We've done it consistently, and we're now in the top 3% of all podcasts globally, which I'm proud of!’ – Steve

35:40 - 💬 ‘I spent so many years and wasted hours trying to do a bit of everything. And having that strategy in place is best than none and then doing one thing consistently, it just allowed me to breathe and think about how to improve one thing rather than trying to improve 50 things which never works.’ – Steve

GUEST RESOURCES

Website: www.Appletreeuk.com

LinkedIn: https://www.linkedin.com/in/chantalcornelius/

Email: [email protected]

Resources: https://appletreeuk.com/resources/videos/

VALUABLE RESOURCES

Website: www.SystemizeYourSuccess.com

Facebook Group: Facebook.com/groups/systemsandoutsourcing/

LinkedIn: LinkedIn.com/company/systemsandoutsourcing/

Instagram: Instagram.com/systems_and_outsourcing/

YouTube: YouTube.com/@drsteveday42

ABOUT THE HOST

Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

🎙 Steve shares his experience using an AI video editing app to repurpose his long-form podcast videos on Instagram, TikTok, Reels and other social media. Find out how Vidyo.ai fared when maximising the use of recorded media to create short clips. 

KEY TAKEAWAYS 

💡 It has traditionally taken quite a lot of manual editing time to chop up a long video into usable short clips.

💡 Short clips are required for apps like TikTok and Reels as the run time permitted is curtailed to short 1 to 2-minute videos. 

💡 Currently, Steve uses Descript, an all-in-one video and podcast editing app that allows video editing via transcribed and edited text. 

💡 Using Vidyo.ai, Steve and his team learned that it cuts out individual talking points from a long-form video which can't be used as stand-alone short clips. 

💡 With a large amount of uploading and downloading required, plus the time to quality control the clips, Vidyo.ai did not provide a time or quality benefit over Descript. 

💡 The key lesson learned is that as a business owner, do not waste time testing new apps and processes yourself. Instead, delegate the testing to the staff member responsible for that task.

BEST MOMENTS

1:43 - 💬 ‘We looked at Vidyo.ai as an alternative to hopefully speed up the whole process of editing and creating short clips and use artificial intelligence to do all the hard work for us.’ 

05:59 - 💬 ‘Vidyo.ai produced stuff that was possibly useable, but it wasn't really at the standard we want it to be.’

09:58 - 💬 ‘If you're going to test new apps, don't waste your time. If this is to improve an existing process, get the person currently doing it to do the testing for you and get them to come back to you and provide feedback with a report. In that way, you're not wasting your time trying out an app you may never use.’

11:37 - 💬 ‘Don't get sucked in by all the hype about all the AI stuff. I'm not saying there's no place for AI apps doing amazing things, and we're using it now to help us to craft blog posts based on our episodes. So we're using it cleverly to save huge amounts of time and reduce our costs.’

12:03 - 💬 ‘Don't think that every AI app will solve every problem; be sure you test things before spending time and money into rolling them out.’

VALUABLE RESOURCES

Website: www.SystemizeYourSuccess.com

Facebook Group: Facebook.com/groups/systemsandoutsourcing/

LinkedIn: LinkedIn.com/company/systemsandoutsourcing/

Instagram: Instagram.com/systems_and_outsourcing/

YouTube: YouTube.com/@drsteveday42

ABOUT THE HOST

Steve was a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

🎙 In this episode, Steve interviews his long-time client Dr Rachael Coates, Surgeon, Entrepreneur, Author and Founder of UNA Nannies, to gain insight on making the most of your time by considering the way you work, who you work with and the systems you use. 

Rachael is a full-time Surgeon but also runs businesses parallel to this in property and healthcare and now a busy childcare sourcing agency, UNA Nannies. She talks to Steve about how she created her businesses, her development of UNA Nannies, personnel development, systems and training and her plans for the future. 

KEY TAKEAWAYS 

💡 Through rent to rent and then into serviced accommodation, Rachael set up her own property company, which began her busy lifestyle with multiple business interests. 

💡 Each stage of growth requires more personnel and improved skills and, more pertinently, a more comprehensive link with efficient systems. 

💡 Efficient delegation is essential in a growing business, and systems can help this process with precise notation and explanations of the task at hand. 

💡 Rachael hopes for the future that instead of the fragmented service that parents find when sourcing childcare, UNA Nannies will be a ‘one-stop shop’ for all quality childcare services. 

BEST MOMENTS 

4:04 - 💬 ‘Systems are important when working in a hybrid or remote team, so I went back to work and ran it with a VA. It grew a little bit, and at that point, I got an office in the UK and expanded the business.’ – Rachael  

10:48 - 💬 ‘Steve gave me extra clarity on creating systems to get consistent results, and also it made me accountable to delegate appropriately and provide the information required to remotely and successfully complete a task.’ – Rachael 

11:43 - 💬 ‘I used to throw stuff at people and expect them to be able to just deal with it, and when it came back not the way I wanted it done or took 10x longer than I expected, you got to just look internally and blame yourself because there is no one else to blame.’ – Steve 

14:29 - 💬 ‘You don't need a team of innovators; you just need to be able to get everything done and then spot someone who's really switched on and excited about improvement and then bring them up and focus a different amount of energy on to that person.’ – Steve 

GUEST RESOURCES

LinkedIn: https://uk.linkedin.com/in/dr-rachael-coates-39934214b

Twitter: @DrRachaelCoates

Website: www.unanannies.co.uk

VALUABLE RESOURCES

Website: www.SystemizeYourSuccess.com

Facebook Group: Facebook.com/groups/systemsandoutsourcing/

LinkedIn: LinkedIn.com/company/systemsandoutsourcing/

Instagram: Instagram.com/systems_and_outsourcing/

YouTube: YouTube.com/@drsteveday42

ABOUT THE HOST

Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

🎙 In this episode, Steve explains why you should use a WhatsApp Business Account, what you need to know, and what mistakes to avoid when you get started. Many people use personal WhatsApp accounts and miss out on the advantages of WhatsApp Business. 

KEY TAKEAWAYS 

💡 Using your personal WhatsApp account for business can get confusing and messy and appear unprofessional. 

💡 To avoid sharing your personal phone number, create a new virtual number to set up your WhatsApp Business. This virtual number will not be tied up to a specific device.

💡 WhatsApp Business can be plugged into other apps such as Facebook, LinkedIn or websites, and you can then receive messages from these platforms. 

💡 Keeping a separate WhatsApp Business allows you to delegate business communications without granting access to any personal WhatsApp files or information. 

BEST MOMENTS

02:15 - 💬 ‘One of the key things for me why using WhatsApp Business is a good idea is the separation of work and personal life and being able to switch one or the other (WhatsApp Personal and WhatsApp Business) off at will.’

07:31 - 💬 ‘Another advantage of WhatsApp Business over WhatsApp Personal is the ability to link it to multiple devices simultaneously without the need for your main account to be logged in.’

10:06 - 💬 ‘Nowadays, you can get a virtual number much cheaper than getting a SIM deal from a mobile phone network provider. A company like Twilio is the one that I know that you can do this with.’

13:36 - 💬 ‘Setting up WhatsApp Business is super easy. It's free to do as long as you have a second number. Setting up a second number costs peanuts, and it's super easy to do using virtual things like Twilio.’

VALUABLE RESOURCES

Website: www.SystemizeYourSuccess.com

Facebook Group: Facebook.com/groups/systemsandoutsourcing/

LinkedIn: LinkedIn.com/company/systemsandoutsourcing/

Instagram: Instagram.com/systems_and_outsourcing/

YouTube: YouTube.com/@drsteveday42

ABOUT THE HOST

Steve was a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

🎙 Steve Day’s guest today, Steve Bustin, is all about communication, from the stage, in the media and online. He is an award-winning professional speaker, named UK Speaker of the Year in 2015, a public speaking coach and a sought-after event emcee. Previously he ran a PR agency for 11 years after starting his career as a BBC TV & Radio news journalist.

He's the author of two books, The Authority Guide to Presenting and Public Speaking and The Authority Guide to PR for Small Business. He has an unusual and unwanted sideline as the 'face' of an international online dating scam.

In this episode, Steve Bustin discussed his beginnings in communication and media, how he trains his clients in public speaking, and tips on mindset, audiences and pitching.

KEY TAKEAWAYS 

💡 Steve Bustin has extensive public speaking experience, provided media interview training, and interviewed celebrities and politicians such as Margaret Thatcher and Tony Blair. 

💡 Steve Bustin helps individuals and organisations get their public speaking heard by those who matter and coaches his clients in fees and reaching the right market.   

💡 An audience wants you to do well. There should always have to be a definite purpose for public speaking. An audience's attention is a privilege that has to be earned.  

💡 Make time for proper rehearsals of your speech. It would be best if you were prepared for every presentation.  

💡 Know your audience. Find out as much as you can about the people in the room, especially when pitching. Gear your talk towards their interests and personalities.   

💡 If you are not enjoying what you are doing, you will never execute it to the best of your ability.

BEST MOMENTS 

09:57 - 💬 ‘Having a real purpose and a reason for being there (speaking to an audience) and a call to action are the things I got wrong so many times in the beginning.’ – Steve Day  

10:42 - 💬 ‘Another classic mistake I see people make when speaking is opening with an apology. If you're presenting to an audience, you're the most important person in the room because they can't make decisions until they know what you're going to tell them.’ – Steve Bustin  

18:00 - 💬 ‘My key lesson is knowing who you're pitching to and adapting. Do as much research that you possibly can about who's going to be in the room.’ – Steve Day  

22:25 - 💬 ‘If you get Sunday night blues, CHANGE! Something's wrong. If you're employed and get Sunday night blues, you're possibly in the wrong job. If you're running your own business and getting Sunday night blues, you've got a problem.’ – Steve Bustin  

GUEST RESOURCES

Social Media 

https://www.linkedin.com/in/stevebustin/

https://www.instagram.com/steveinbrighton/

Websites

www.getyourvoiceheard.co.uk

www.speech-club.co.uk

www.critiqueclub.co.uk

VALUABLE RESOURCES

Website: www.SystemizeYourSuccess.com

Facebook Group: Facebook.com/groups/systemsandoutsourcing/

LinkedIn: LinkedIn.com/company/systemsandoutsourcing/

Instagram: Instagram.com/systems_and_outsourcing/

YouTube: YouTube.com/@drsteveday42

ABOUT THE HOST

Steve used to be a slave to his business, but when he moved to Sweden in 2015, he was forced to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don’t know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.