Systemize Your Success

In this episode, Steve details how to reward your employees with bonuses as yearly payments, achievement rewards or time off. He points out the possible pitfalls of bonuses and how your employee's personal circumstances, culture and family can all affect the appropriateness of the types of rewards you offer. 

KEY TAKEAWAYS 

• In some cultures, bonuses are expected or even mandated by law. Familiarise yourself with this to avoid causing resentment and possibly damaging your rapport with your employees.
• Structure your bonuses to reward for more work, longer hours and loyalty to your company.
• Put 10% of your wage bill aside so whatever financial circumstances bring you can still provide your staff with their expected bonuses.
• Reward the whole team when they do well. Make sure everyone beyond sales also receives a bonus for success.
• Try offering bonus days off based on the number of hours worked. Those days can then be used however your employees wish bypassing any difficulties caused by differences in national bank holidays, illness and personal fatigue.

BEST MOMENTS 

'If you don’t do the same as everyone else there may be ill-feeling.’

‘We want people to stick around and we don’t want it to seem like we don’t care for the people that give us their loyalty.’

‘It’s a really good way to celebrate the successes we have in the business, that is driving the business forward and giving those people the careers they want.’

'It’s not just the sale that made the sale.’

'If I was a Swedish person working for a British company and they forced me to work on the 24th and gave me the 25th off i'd be pretty annoyed.’

VALUABLE RESOURCES

Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ 

Website: https://systemsandoutsourcing.com/welcome-1 

YouTube: https://www.youtube.com/c/drsteveday   

ABOUT THE HOST

Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

Steve Day interviews Chet Morjaria, author of "Work Worth Doing: Align Your Value with Your Values and Make a Meaningful Mark on the World."
https://www.amazon.co.uk/Work-Worth-Doing-values-meaningful/dp/1781335079

And "The Right Clients: Choose who you work with, reclaim your energy and lead with authenticity"

Together they discuss how knowing your core values and having them clearly defined can help you grow your business, attract the right people to work with you and the right client for your product. 

KEY TAKEAWAYS 

• Including a values system in the presentation of your business allows you to create true meaning and value in what you do.
• Keep life on your terms by running your business how you wish and avoiding letting your business run you.
• If we are purpose-driven entrepreneurs, our values are at the root of our setup so it is advisable to not lose touch with them as you progress.
• If you can place your values front and centre of your recruitment process you can achieve a better fit of personnel for your operation.
• Anti-values, or things you don’t stand for, can be used to clearly define your values.

BEST MOMENTS 

'Meaningful work. Powerful words.’

‘What makes this work meaningful to me is when clients feel aligned to their work, to their words and to their world.’’

‘What do you not stand for?’

‘Work on your terms doesn’t have to be against your people.’

'Value inclusion leads to fulfilment.’

VALUABLE RESOURCES

Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ 

Website: https://systemsandoutsourcing.com/welcome-1 

YouTube: https://www.youtube.com/c/drsteveday   

ABOUT THE GUEST

Chet Morjaria is a business and communications coach, and founder of Realign Global, which coaches entrepreneurs who love what they do but struggle to create meaningful offerings and marketing that are a true reflection of their value and values. Over the course of his career, he has taught hundreds of coaches and business owners to do this over the last 10 years.     

He is also ex-Managing Editor of Breaking Muscle, a health and fitness website, with 8-million monthly visitors, 8 editors and 200 writers, so he knows how to align a business, its people, and its communications, towards a common goal.

Chet has written a book on this, 'Work Worth Doing: Align your value with your values and make a meaningful mark on the world'. It won Highly Commended Short Business Book of the Year 2021 and is an Amazon #1 Bestseller. 

Facebook, Instagram, LinkedIn: @chetmorjaria

Facebook Group: https://www.facebook.com/groups/workworthdoing

Website: https://abookworthreading.club/get-it

ABOUT THE HOST

Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

Steve introduces you to his essential software for business beginning with Screencast-O-Matic, a versatile video editing tool and sharing platform. This software can be utilised to streamline your team communication and training requirements within one easy to use platform and Steve details the advantages it offers to your business.

KEY TAKEAWAYS

• The simplicity of Screencast-O-Matic is key. It is accessible by all of your team by using the Team version of the software.
• There is no need for the recipient to install software or download. Your video is sent via link with instant sharing.
• Screenshots can be easily taken and edited into video, enhanced with graphics and text or sent instantly to highlight exact points or problems for specific attention.
• Video projects are saved to the cloud in project form meaning all changes and edits are still accessible so no re-recording.
• Tutorials are included in the software, meaning your team can familiarise themselves with the software with minimal input from you.

BEST MOMENTS

'I use video for ninety percent of all our communication, it’s so much quicker than writing.’

‘It also builds up rapport with your team. People can get to see your face, see your body language so things aren’t misinterpreted.’

‘It’s just one platform to learn.’

'The Team version of the software is what I recommend you do as a business owner.’

'That flexibility to do that all after the fact makes it the best course creation video editing software out there.’

VALUABLE RESOURCES

Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/

Website: https://systemsandoutsourcing.com/welcome-1

YouTube: https://www.youtube.com/c/drsteveday   

ABOUT THE HOST

Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

Gareth Bain is the CEO of Got Legs Digital, and a marketing growth consultant who helps small business owners to get off the ground in terms of marketing and make their businesses rapidly successful.

Steve talks to Gareth about where to start with marketing, what the best strategies are to use in the short term, how to implement these strategies effectively and how to accelerate growth even if you don't have a considerable budget.

KEY TAKEAWAYS 

• Many see marketing as difficult and time-consuming. Therefore, demonstrating marketing automation into the business can rapidly accelerate growth while also freeing up more time for other crucial areas.
• When people think about marketing, they often think about it in too broad a set of terms. As a starting point, you must formulate a strategy, examining where you are, where you'd like to be, and how to get there.
• When looking at messaging, there are two main factors to consider: what are the customer's pain points and challenges, and look for ways to differentiate your prospective message.
• Lead generation companies focus on the simple acquisition of leads, but not necessarily quality leads. Digital marketing companies focus on awareness, clicks and traffic, but not necessarily retention. Growth marketing companies focus on growth and the quickest way to do so.
• Once we have a better understanding of our business, our product and our messaging, we must look inside ourselves as a business, and look at what we can create as an asset - a free offering.

BEST MOMENTS 

'Those people who are really needing marketing - we're here to help'

'Building up that marketing strategy first is the most important thing you can do'

'You combine the hurdles with the pain points as part of your messaging'

'Very quickly we can start moving people into different journeys'

'Create that asset of value'

VALUABLE RESOURCES

Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ 

Website: https://systemsandoutsourcing.com/welcome-1 

YouTube: https://www.youtube.com/c/drsteveday   

27 App Guide for Small Business: https://go.systemsandoutsourcing.com/27-app-guide-free-download

Got Legs Digital Website: www.gotlegsdigital.com

Got Legs Digital Website Facebook Page: https://www.facebook.com/gotlegsdigital/

Got Legs Digital Website LinkedIn Page: https://www.linkedin.com/company/got-legs-digital

Leg Up Charity Campaign: https://donate.thebiggive.org.uk/campaign/a056900001xbqU5AAI

ABOUT THE HOST

Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. 

This week, Steve is joined by PR expert, Jim James, the founder of the EASTWEST Public Relations Group, as well as the host of the highly successful UnNoticed Podcast.

Jim joins the show to discuss how you can unlock the value in your business through effective communication, and how knowing your audience can help you to deliver far higher levels of value, and increase your success.

KEY TAKEAWAYS 

• Content is the backbone of creating engagement. We all create information, but the key to helping that to find its audience is to find a way to allow different audience to empathise and connect.
• Storification is not about providing a service. It is about recognising the problem that a client is trying to solve. A useful exercise is to record our "pitch", and examine the ways in which we present our offering
• Engaging content is about creating content that is new and interesting, but also recognising the right time at which to deliver that content so as to maximise its impact and reach.
• Businesses, while growing, always reach a point whereby our personal influence begins to bottleneck. To grow, we must build a brand and a funnel that is consistent. This can only be achieved by communicating consistently.
• When we create something that can positively benefit the world, it should be incumbent upon us to share this with the world, whether in business or life. This is why asking for endorsements should never be shied away from.

BEST MOMENTS 

'I focus on content, consistency and channels'

'Personalisation is about taking the message we've got and making it relevant to individuals'

'Content is king, but context is queen'

'The reason that we need to have a brand that's consistent over time is because that's what builds trust'

'If you genuinely believe you add value to the world, it's your duty to share it'

VALUABLE RESOURCES

Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ 

Website: https://systemsandoutsourcing.com/welcome-1 

YouTube: https://www.youtube.com/c/drsteveday   

www.Aiwriter.com   

Lumen5 Video maker: https://lumen5.com/ 

Desript All-in-one audio & video editing https://www.descript.com/ 

www.Grammarly.com www.Aiwriter.com   

Lumen5 Video maker: https://lumen5.com/ 

Desript All-in-one audio & video editing https://www.descript.com/ 

www.Grammarly.com 

ABOUT THE GUEST

Jim James is the Champion of The UnNoticed! An entrepreneur who has built businesses from suitcases on 3 continents by using effective public relations. Jim is the founder of the EASTWEST Public Relations Group with offices in Singapore and the UK, returned from Asia after 25 years. Jim now works to give business owners a metric to manage their public relations activity.

WEBSITE: http://www.eastwestpr.com

LINKEDIN: http://www.linkedin.com/in/jamesjim

PODCAST: https://theunnoticed.buzzsprout.com/

ABOUT THE HOST

Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. 

Steve is joined by author, John Williams, the writer behind 'F Work, Let's Play!', and other works. Steve and John discuss the ways in which you can create a systemised approach to choosing the right business for you - one that you both enjoy and profit from.

The discussion also focusses upon the process of idea formulation, marketing, selling, and establishing a profitable business that's also a pleasure to operate.

KEY TAKEAWAYS 

• There is a prevailing perfectionism problem, where people are far too anxious about things being exactly right before they take action. 
• There are many sectors and markets to conquer, but willingness and keenness are only half of what you need to get there. Establishing your brand and business is also the art of identifying what makes your voice unique in that space.
• In order to create leads in the short term, we must seek to run campaigns that give people a strong connection to us, and a better sense of our skills and expertise, and ideally an interactive experience.
• When starting out, an effective way to gain traction is to focus on your chosen sector and establish category creation on a small niche. This marks you out to potential clients as the expert in that field.

BEST MOMENTS 

'People prevaricate far too much because they feel everything has to be perfect'

'What are you bringing to that idea beyond just the idea?'

'The most successful people don't have five days to give to you'

'That's the power of category creation - if you can zoom in and ask how you can super-niche within a sub-category'

VALUABLE RESOURCES

Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ 

Website: https://systemsandoutsourcing.com/welcome-1 

YouTube: https://www.youtube.com/c/drsteveday  

ABOUT THE GUEST

John Williams is founder of The Ideas Lab, the company that has helped thousands of people to find something they love, get it started, and make a living out of it. He is the author of 'F**k Work Let's Play: Do what you love & get paid for it', a WHSmith Business Book of the Month.

John started his career in creative technology as a developer on pioneering special effects software (including on-site work at Disney Feature Animation, LA) and became Digital Media CTO at a startup before moving to head up a media technology consultancy team at Deloitte. John quit, declaring he never wanted another job for the rest of his life.

John consulted independently to the BBC and other broadcasters around the world before finally founding The Ideas Lab, running a popular London event called Scanners Night, and writing his first bestselling book Screw Work, Let’s Play, now translated into 10 languages (and which led to this new revised and updated book). John is also the author of Screw Work Break Free: How to launch your own money-making idea in 30 days, published by Vermilion

John Williams Facebook - https://www.facebook.com/johnswilliams/

John Williams Facebook Group: https://www.facebook.com/groups/johnwilliamsfwork

LinkedIn: https://www.linkedin.com/in/johnsw/

Twitter: www.twitter.com/johnsw

ABOUT THE HOST

Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. 

Steve is in conversation with Jeff Mendelson, the host of the One Big Tip podcast, and a champion of scaling through systemisation. 

Jeff talks to Steve about how to start a podcast, the advantages and benefits of doing so and how it can positively impact your business and brand, building authority through doing so, and the ways in which podcasting can be used as an effective tool for networking and growing your audience.

If you're thinking about starting a podcast, or want to energise the reach of your existing podcast, then this show is a must listen!

KEY TAKEAWAYS 

• Podcasting is an incredible way to get your message out into the world, and to attract like-minded thinkers, so as to grow and fortify your valuable network on a global scale.
• One of the biggest barriers to people entering the world of podcasting, is that they fail to see the potential benefits that can come from the medium.
• Podcasting is not about equipment or even expertise. It's about identifying the message you wish to broadcast, and finding your unique voice and place in the world.
• One of the most powerful ways in which to control your listener's experience, is to have a website as your hosting platform. This allows you to create and facilitate the entire listener experience.

BEST MOMENTS 

'Podcasting really is the ultimate networking tool'

'The second you put a microphone in front of your face, it gives you instant authority'

'The most important aspect of this is what do you have to talk about?'

'You can offer more in addition to the episode, than just the episode itself'

VALUABLE RESOURCES

Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ 

Website: https://systemsandoutsourcing.com/welcome-1 

YouTube: https://www.youtube.com/c/drsteveday  

Jeff Mendelson - https://jeffmendelson.com/onebigtip/interview-jeff/

Jeff Mendelson LinkedIn - https://www.linkedin.com/in/jeffmendelson/ 

The Agents Of POD Accelerator - https://agentsofpod.com

ABOUT THE GUEST

Jeff Mendelson is the host of the One Big Tip Podcast and he also runs a digital marketing company located in Miami, FL. With deep international business experience, Jeff has successfully transitioned from various tech and sales positions to becoming a consummate entrepreneur. He started and built his company with a foundation that include delivering services at scale and employing a world-wide network of freelancers, bloggers, web designers and project managers. Since going independent (i.e. fired from his last job) in January 2009, Jeff has dedicated himself to designing his own lifestyle and enabling his staff to do the same.

ABOUT THE HOST

Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. 

Steve is joined by Georges Verdis, for an inspirational journey through a story that began with Georges as an estate agent in London, sometimes working upwards of fifty hours per week, which caused his personal life to suffer. However, in the space of six months, Georges had built systems into his business that allowed things to function without him.

In this show, Georges talks to Steve about the ways in which he overcame the many challenges involved in creating these systems, how he restructured his mind-set and why it matters, and the importance of ensuring that we strike a healthy work/life balance at all times.

KEY TAKEAWAYS 

• Freeing ourselves from the pressures of business in order to spend more quality time with family, means not just less visits to the office. It means cutting the cord completely. It is about being totally present.
• Breaking down every available individual task is crucial. Once this is done, we can assign each task to an individual member of the workforce, along with instruction on how to perform it. If no instructions exist, then they are created as the task is performed.
• You do not need to know the outcome of something you are attempting in order to get help in doing it. It doesn’t matter who attempts the task. All we need to know is if it is achievable, and there we find the win.
• When we seek to implement systems that free us from a business, there is always generally a fear of letting go. This is accompanied by an excitement at the possibilities that are ahead if the systems work.
• Implementing systems and creating the instructions for others to follow, may seem like a daunting task, but once a task has been systemised and documented, we never have to do it again. If we build incrementally, then all tasks can be documented and systemised in a very short space of time.

BEST MOMENTS 

“It was a gradual process, to let go of things”

“It’s all about recording whatever is being done in your business”

“If I’m able to focus and spend my day in these three areas, it’s a win”

“Sometimes I pinch myself and say “This thing is really working by itself””

“You see the world from a very different perspective”

VALUABLE RESOURCES

Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ 

Website: https://systemsandoutsourcing.com/welcome-1 

YouTube: https://www.youtube.com/c/drsteveday 

London Executive - www.london-executive.com

 ABOUT THE GUEST

Georges Verdis is a London estate agent with over 15 years experience in the property industry. 

Having started his career in the medical profession - with six years of training in London teaching hospitals and a further year in Health Care Management and Policy Making - Georges soon realised that estate agency was his passion.

He formerly worked for over 50 hours per week in his business, London Executive, but since implementing a number of systems and processes, has been able to cut this back to 10 hours per week, leaving him far more time to grow and lead the business, as well as spend more time with his family.

ABOUT THE HOST

Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. 

Dr Steve Day summarises the five types of LastPass accounts and why he recommends the Teams account for small business owners and entrepreneurs. 

KEY TAKEAWAYS: 

• There are three types of personal accounts (free, premium and families) and two types of business accounts (teams, and business) that LastPass has to offer. 
• Teams is the most efficient for entrepreneurs/owners of small businesses because you can share folders easily, there is a secured dashboard, and you can share to non-users by simply “dragging and dropping”. 
• The cost of Teams is like Premium, but has unlimited amounts of users while Premium is limited to six
• With Teams, you can download Lastpass onto an unlimited number of devices 

BEST MOMENTS: 

“Teams gives you enough control, in my opinion, to keep things safe, to keep things secure, give you the control you need, but without having the extra admin hassle of learning it.” 

“You can add people to shared folders even if they’re not in your organization, so you don’t have to pay for license for everyone you add to a shared folder.”

"You can access all your personal Lastpass items from a Teams account. "

“When you can share folders in their entirety, they get added to every single site in that folder. It makes sharing that much easier on a role-by-role basis.”

VALUABLE RESOURCES: 

Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/

YouTube Channel: https://www.youtube.com/drsteveday

LinkedIn: https://www.linkedin.com/in/dr-steve-day/?originalSubdomain=uk

Website: https://go.systemsandoutsourcing.com/misc-402598531597919700461

ABOUT THE HOST: 

When Dr Steve Day moved to Sweden in 2015, he was forced to change the way he worked to maintain the businesses he had started in the UK. He switched to running his businesses remotely, and after totally nailing this concept, he decided to focus his time consulting other small business entrepreneurs to help them do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and methodology with the world. He still lives in Sweden and continues to run his businesses remotely with the help of his team of Filipino and UK-based virtual assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. 

Steve is joined by Robert Poole who specialises in helping small businesses sell to other companies. Together they discuss the value of calling people over the phone to help sell your business, why it is important to tap into the emotional side of marketing and why systems are critical to your business’ growth. 

KEY TAKEAWAYS 

• For a small company when you begin to make some revenue it makes sense to outsource somebody to cold call because let's face it, most people aren’t at that level. You can get brilliant results by making direct contact with companies and this technique is still as brilliant today as it was 20 years ago. 
• Having clarity on who your target audience is is very important. Narrow down your dream audience very specifically before you begin to call potential clients.
• Whilst, social media marketing is beneficial and effective in some scenarios, one of the benefits of calling people is that they have to make a decision right there and then. We’re so separated from person to person communication and so over the phone and via video is a very effective way as people appreciate they are talking to a human versus talking to an online machine. 
• You’re 70-80% of the way to getting a sale when you go through all the marketing aspects of the phone call first. It is a lot easier when dealing with somebody who knows what they want and what you offer. The sales aspect is about urgency and helping them get over those final questions. 
• All sales and marketing is emotional. In the B2B world, there is a misconception that emotion doesn't come into it which is simply not true. We are all emotional beings and so we need to tap into that. 
• Systemizing things is so critical. Everything has to be duplicable and repeatable, you cannot depend on a person's skill set, you have to have those systems in place if you want to grow. If something is not systemise-able, then it is not worth doing, just because you are a one-man show does not mean that you don’t need to systemise things if you want to grow. 

BEST MOMENTS 

“We started as a company because we needed to expand our cold calling.”

“With the right business at the right time, the time to get started is now.”

“We’re all emotional beings and so we need to tap into that emotion”

“Systemising things is so critical.”

ABOUT THE GUEST 

Robert Poole “Do you have a small business that sells to other businesses? If so, you probably know that there are plenty of resources for companies that market to consumers or companies who sell to large, Fortune 500 type companies. But what about the small businesses in the middle who sell to other companies. Where do we go to get answers? How do we grow our companies consistently while still keeping our sanity? That’s the question.

Roberts Contact Details

Website: https://www.salesdouble.com

Email: [email protected]

Facebook: facebook.com/b2bRobert

VALUABLE RESOURCES

Facebook Group: https://www.facebook.com/SystemsAndOutsourcing/ 

Website: https://systemsandoutsourcing.com/welcome-1 

YouTube: https://www.youtube.com/c/drsteveday 

 ABOUT THE HOST

Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. 

LinkedIn: linkedin.com/in/b2brobert/

Top 10 Secrets for Small Business Owners Free E-Book: https://www.growyourb2bcompany.com/onesheet48178662