Originally founded in 2015, Winding Wick Candles is the brainchild of Dallas native Tiana Coats. After sitting in her cubicle at her desk job, Tiana dreamed of starting her own business, and to move away from the ho-hum life of a 9-5. After identifying her creative interests, Tiana came up with the idea to start a candle business and a few weeks later quit her job to pursue Winding Wick Candles full time.

After taking a hiatus to focus on raising her son alongside her husband, the business fired back up again in October of 2018, and she began to build back her brand. After experimenting with different formulations and packaging, Tiana came up with her now iconic latte design, setting her products apart from typical candles. This innovation resulted in a massive surge in orders, and setting Tiana on the path she’s on today expanding her products and brand.

Since then, Tiana launched her successful Youtube channel, garnering over 21K+ subscribers, strengthened her presence and relationship with Etsy, and has been featured in national press for her products. Tiana is excited to keep pushing the boundaries of candle making and branding, and looks forward to sharing her passion for creativity and business with others. For more information you can visit: https://linktr.ee/windingwickcandles

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