One of the keys to being a good leader is to be comfortable with taking risks. That means being humble enough to get your hands dirty, and being prepared for the long haul. In this week’s episode, Nik Tsoukales explains why this, along with getting into the trenches, delegating, and slowing down your sales cycle are essential to running a successful business! 

About Nik Tsoukales:

At the age of 18, Nik began his sales and marketing career as the youngest real estate agent in Boston. Today, Nik is a 3-time INC 5000 winner, the founder of Realtop (one of the fastest-growing digital marketing agencies in North America), and host of the Realtop podcast. He has big dreams for the future, including signing on 100 clients and creating a stronger bridge between the analog and digital worlds. 

Episode highlights:

• Businesses are multifaceted and if you try and do everything on your own, you and your business will suffer. Letting other people take over some aspects of your business from you will lighten the load, which is essential for preventing burnout and building a sustainable organization. (05:39)
• Get involved in everything! To be a good leader, it’s important to connect with your team at every stage of the business. To connect with people you need to understand what they are going through, and to understand what they are going through you need to have experienced what they are experiencing. (05:09)
• The sales side of a business is about so much more than encouraging people to buy things. It’s about creating relationships, building trust, and solving pain points. (15:18)
• Don’t rush your sales cycles. The longer your sales cycle, the more time you have to build relationships with your customers. This is likely to result in a higher conversion rate because when people trust you, there is a greater chance they will choose to work with you. (25:14)
• When we are operating in “scarcity mode” we tend to try to hold onto every penny, but playing it safe isn’t a good strategy for business growth. Being a successful entrepreneur involves taking (big) risks. (28:51)

Nik’s best advice for entrepreneurs: 

“You end up becoming super disconnected unless you’ve been in the trenches with everybody.” [5:35] Be humble enough to do the dirty work alongside your team; it will pay off.

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