In this episode of Mortgage Lending Mastery, Jen Du Plessis welcomes William Grader to discuss effective CRM strategies and lead generation techniques for real estate agents and loan officers. They delve into the importance of consistent outreach, utilizing existing databases, and integrating multiple communication channels to optimize client engagement.

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About William Grader

William Grader is the Co-Owner of Leads To ROI and Be Known Advertising. His career in real estate marketing and CRM software led him to build multiple companies that drive success for agents and agency owners. He has worked with thousands of agents around the nation and worked with one of the largest real estate coaches in the industry helping build their CRM also. William continues to keep an eye out for the top strategies in the real estate industry and loves what he does helping businesses grow.

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