We originally asked Reza to come on the podcast to talk about running a Massage Therapy franchise as a non- RMT. But this was back in February at our free education and networking event at ConEd Institute before we knew anything about COVID-19. Once clinics started closing, Reza needed time to get his thoughts together and think of a plan B for himself, for his clinic and his staff. He reached out to us again because he has also been practicing hypnotherapy for years alongside running Massage Experts in Vaughan and that has now become his primary focus again. He had an idea about offering Imaginary Massage as well to keep more of his practitioners working but wasn’t really sure about the legalities, the effectiveness, and the position of our regulatory bodies and insurance companies. Listen to us talk about the history and research behind hypnosis, what it means to be “hypnotizable” and what Reza’s findings were when he attempted imaginary massage on himself.