Talk'n Shopify with Zyber - eCommerce

Your videos should be shoppable, and you are losing sales if your videos are only for watching. With so many shoppers leaving a web-page to do their own research, why has it taken so long for videos to become added onto websites and product pages? We were lucky to be joined by another international guest, Claudiu Cioba, CEO and founder of VideoWise who is on a mission to solve this problem.

A number of brands are already using videos as part of their marketing strategies. However, these videos are for watching, whereas for eCommerce your videos need to convert sales. Listen to this episode as we discuss how shoppable videos enable eCommerce merchants to change videos from consumption to conversions.

Find out more about VideoWise - https://bit.ly/3jBucRf

Thanks to Gorgias for being such a great sponsor.

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

It’s been nearly a year since Apple’s iOS 14 update came out, resulting in the death of the third-party cookie. Every marketer freaked out at the thought of having to do their own work. The era was known as the cookie-geddon and the cookie-less apocalypse.

Why? Because it’s forcing brands to re-think their whole marketing strategies. Acquisition costs are rising and we're having to consider customer relationships vs clicks.

Listen to this episode as we unpick zero-party data, using personalisation to drive conversions, and tools to integrate across the customer journey.

Say goodbye to third and say hello to first party data.

Tools from the episode

Octane AI: https://octaneai.grsm.io/fa74btb7t9ok

Klaviyo:  https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q1zU6&utm_medium=partner

Bonjoro: https://bit.ly/37zGE12

JustUno: https://bit.ly/3rhIMS9

Revenue Hunt: https://bit.ly/3usBLA8

Thanks to Gorgias for being such a great sponsor.

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

How would you like your Shopify store reviewed by our Shopify experts? We wanted to get the Shopify NZ community involved, so that's exactly what we did on this week’s episode.

Leo and Waldo review some merchant websites at face value, and they don't hold back!

Attention to detail, and a constant strive for improvement are in our nature, so our eCommerce experts provide feedback to enhance the user experience on these websites.

From subscriptions, to upsell/cross-sell, gamification, and abandoned cart flows, check out this episode for some recommendations you can adopt to your own eCommerce store. To gain the most value, we recommend watching this episode on Youtube so you can follow along.

Youtube: https://youtu.be/GllinxgIv7w

Thanks to Gorgias for being such a great sponsor.

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

We'd also love to give a big shout out to the merchant sites analysed on this episode. Well done on getting to where your stores are today, and thank you for being bold so others can learn!

Chaos & Harmony: https://chaosandharmonyshoes.com/

Valka Yoga: https://valkayoga.co.nz/

Quantum Coffee: https://quantumcoffee.co.nz/

Love That Leaf: https://www.lovethatleaf.co.nz/

Genius Pet Food: www.geniuspetfood.co.nz

The Fish Room: www.thefishroom.co.nz

Please note: These websites were reviewed at face value in order to provide aesthetic recommendations, and to enhance the user experience on these websites. Normally when our eCommerce experts complete a website review, they have full access to any data, as well as any tools involved. We also didn’t purchase anyone’s amazing products so we may not have seen any post-purchase flows, e.g. post-purchase emails, discounts etc.

How does a 30% increase in your conversion rate sound?

This week we were lucky to be joined all the way from Europe by Valentin Radu, CEO and Founder of Omniconvert to discuss how to optimise your conversion rate through customer insight.

Valentin founded Omniconvert based on his own marketing experiences, trying to understand why the conversion line in his Google Analytics was stagnant.

Listen to this episode to understand the importance of understanding NPS, LTV and where you sit in the market in order to scale your CRO.

Omniconvert: https://www.omniconvert.com/

CVO Academy: https://academy.omniconvert.com/

Reveal tool: https://www.omniconvert.com/reveal

Explore tool: https://www.omniconvert.com/cro-tool-explore/

Find an Omniconvert partner: https://partners.omniconvert.com/

Thanks to Gorgias for being such a great sponsor.

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Are you looking to scale your business? This episode is for you!

With an entrepreneurial mindset and a history of successful business growth, Leo and Waldo share their nuggets of gold from both an eCommerce and management perspective. From a positive culture, to data-driven forecasting, this episode focuses on what it takes to create growth from within.

Listen to this episode to discover: Who do you need on your team? What is required to be a great leader? How can you leverage technology to take your business to the next level?

Links to the tools we discuss:

Shopify - https://www.shopify.com/free-trial?ref=zyber 

Shopify Markets - https://www.shopify.com/nz/markets 

Klaviyo - https://bit.ly/34VFa0c

Yotpo - https://bit.ly/36eJokj

Built with - https://builtwith.com/toolbar

Thanks to Gorgias for being such a great sponsor.

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

How can Shopify Markets create growth? What to prepare for a migration to Online Store 2.0? Why should you consider Shopify Flow?

We're excited to have Julian Bartram, Shopify's Senior Community Manager for NZ and APAC back on Talk'n Shopify this week to discuss the latest Shopify features, and how you can use these to create success.

It’s his third time on the show, and we love chatting to Julian because he’s also been using Shopify as a merchant himself since 2012, so we couldn’t pick a more knowledgeable guest.

Listen to this episode to discover the latest Shopify news, the future of Facebook advertising, the importance of digital products, and much more.

For more information about Shopify

Shopify https://www.shopify.com/free-trial?ref=zyber

Shopify Flow interface https://www.youtube.com/watch?v=LSpHWGh6zKY

Shopify Community https://community.shopify.com/c/shopify-community/ct-p/en 

Links from the show

Body FX https://bodyfx.co.nz/

Pure SEO for a site audit: https://pureseo.com/nz/seo

NZ Post eCommerce Spotlight February 2022 https://ecommercespotlight.co.nz/february-2022

Read the full The Future of Commerce report by Shopify Plus: https://bit.ly/3pDu4Ef

Thanks to Gorgias for being such a great sponsor.

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - be sure to mention "Podcast". https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Welcome to Season 4 of Talk’n Shopify!

We’ve given our studio a refurb and are so excited to be back recording together in-person.

This week we look at the big picture: what do consumers actually want to see this year? From ethical shopping to educational content, we focus on key retail trends for 2022.

We've got a massive season headed your way, so make sure you're subscribed on your favourite podcast platform, to make sure you don't miss out on an episode.

New episodes are available every Wednesday with partners, merchants and industry experts.

Thanks to Gorgias for being such a great sponsor.

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

Read the full The Future of Commerce report by Shopify Plus: https://bit.ly/3pDu4Ef

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Well, it's the end of another season and we got the Talk'n Shop gang together for a fun wrap up episode. It's been a big season for Talk'n Shop, and lot's has been happening at Zyber HQ. Catch up with Emily, Waldo & Leo over a glass of whiskey. Cheers!!

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Are NFT's the future of selling online? What do you need to know about selling your Shopify Business with FE International? How to create an eCommerce strategy beyond 2021? These are the big-picture questions we answer in our season 3 highlights episode with the very best from our own Leonardo Garcia-Curtis, David Yu and Thomas Smale.

It's an exciting time for the eCommerce industry but it's important for merchants to keep moving forward and prioritise your ecommerce strategy, a cookie cutter approach will no longer cut the mustard. Leo, CEO at Zyber runs through how to master your strategy beyond 2021.

Digital collectables, virtual vaults and augmented reality - the future is here. Despite completely blowing up in the last 6-12 months, NFT's aren't actually a new thing. They've been around for years and David Yu founder of Veve, has been around since the very beginning so sheds some light on the situation. 

Thomas Smale is an authoritative source on eCommerce, and established the very category of M&A advisory for online businesses. He founded FE International in 2010, and began the business straight out of uni buying and selling domains. 

Looking to get ahead this year? This episode is a must-do for your planning!

Show notes:

Find out more about Veve:

Thomas Smale

FE International

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Full episodes:

S3E1 - Future Proofing Your Business Beyond 2021 with Leo

S3E7 - NFT's and eCommerce - David Yu from VeVe

S3E8 - Everything you need to know about selling a Shopify Business with Thomas Smale

What do an influencer, a solo rower and an entrepreneur all have in common? Yes, they all have incredible personal stories, but they joined us to chat the eCommerce lingo on season 2! Simone Anderson, Shaun Quincey and Iyia Liu create an inspiring season 2 highlights episode where we cover navigating influencer marketing, building resilience and rapid brand growth.

Influencer marketing is the most popular and effective trend, with the biggest ROI. This trend will keep growing in 2022 with 21% of marketers planning to leverage it for the first time, so we got Simone Anderson, one of the biggest names in Social Media in New Zealand and Australia to spill the beans on the ins and outs for engaging with influencers.

Shaun Quincey is known to Kiwi as the man who rowed solo all the way across the Tasman from Australia to NZ in 54 days. Shaun is also a FinTech Founder and CEO and at GM Buy Now Pay Later Latitude Financial Service so who better to come on the podcast and talk to us about how to stay resilient in business.

The ultimate boss babe and entrepreneur, Iyia Liu has founded 7 businesses all in her 27 years and is most known for her eye for brilliant brand growth and rapidly growing businesses on Shopify. In this recap, Iyia shares her highs, lows and biggest lessons in eCommerce building highly successful brands online.

This one is absolutely worth listening to!

Show notes:

You can follow Simone Anderson or check out her business, Embrace:

https://embraceactive.com/

https://www.instagram.com/simone_anderson/?hl=en

The Shaun Quincey story - Harper Collins published Tasman Trespasser 2:

https://www.harpercollins.co.nz/9781869508913/tasman-trespasser-ii/

You can follow Iyia Liu or check out her businesses below:

https://www.instagram.com/iyialiu/?hl=en

https://www.explosivesocial.com/

https://www.iyialiu.com/

https://www.girlsinbusiness.org.nz/

https://www.tidalhair.co.nz/

https://good4meproducts.com/

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Full episodes:

S2E2 - Navigating Influencer Marketing with Simone Anderson - Talk'n Shop with Zyber

S2E10 - Staying resilient in business - Shaun Quincey

S2E15 - How to Quickly Scale Businesses on Shopify with Iyia Liu