Talk'n Shopify with Zyber - eCommerce

Welcome to 2022! We’ve combined the best of season 1 into a banger episode focused on money-making Shopify apps, voice search optimisation, automation and more!

Often referred to as ‘The Shopify Guy’, Julian Bartram is the New Zealand Shopify Community Manager as well as running his own successful eCommerce store Body FX - he’s basically fluent! You can hear straight from the horse's mouth as Julian shares his top Shopify apps and which ones are making him the most money.

The numbers don’t lie with VSO - the number of people using voice assistants on a daily basis are growing at an unbelievable rate and as a business owner, or marketer now is the time to make sure your brand is the number one search result. We share our top 5 tips to get your business ranking for the number one voice search result.

Work smart, not hard. Whether you need to automate drop-shipping notifications, abandoned cart retrieval emails, change your product pricing to meet market demand, or reply to customer requests - there’s probably an app available to automate it.

Check out this thought-provoking episode to give your eCommerce strategy some love this summer.

Show notes:

Shopify New Zealand: Shopifynewzealand.co.nz

Download a copy of the Automation eBook - Work Smart, Not Hard here.

https://bit.ly/32rmzYs

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Full episodes:

E.6 - The Shopify Guy, Julian Bartram - Talk'n Shop with Zyber

E.9 - Voice Search Optimisation (VSO) - Talk'n Shop With Zyber

E.13 - Increase your profit with Automation - Talk'n Shop With Zyber

The apps that Julian mentioned:

Rewind

Klaviyo

Orderly

Judge Me 

Stampd

Smile

Frankie

Carro

Privy

The eCommerce strategy podcast for businesses serious about growing their brands.

Looking to grow your brand online? You've come to the right spot!

Brought to you by Zyber, New Zealand's leading eCommerce experts and Shopify Plus Partner, we are always looking for ways to share our knowledge with you, that's why we started our very own podcast!

Our CEO Leonardo Garcia-Curtis and Digital Strategist Waldo van Niekerk will be here every week to share their insider tips with the help of some amazing industry guests.

Each we talk to Shopify experts, celebrities and merchants about their personal eCommerce stories so merchants like you can focus on your own growth strategy.

Let's talk shop!

Why are tiered discounts preferred? Is web 3.0 just a buzz word? Why is selling in 2022 going to be even harder?

Wow, can you believe we have reached our 50th episode of Talk’n Shopify with Zyber?! To celebrate this milestone, we couldn’t think of a better person to hype our audience up than The Unofficial Shopify Podcast founder and host, Kurt ‘Tech Nasty’ Elster. It was an absolute hoot having Kurt on this episode and he even brought his own sound effects.

Based in Illinois, Kurt is also an entrepreneur, CEO, co-founder of Shopify agency Ethercycle. How the heck do you get a Shopify store to 7-figures? Ethercycle is designed for successful Shopify entrepreneurs and Kurt’s been answering this question for years.

Listen to this bumper episode as we discuss agency to agency, everything from Shopify experiences, our top tech stacks and key eCommerce predictions for 2022.

For more information on Ethercycle

Website - https://ethercycle.com/

Youtube Channel - https://www.youtube.com/user/ethercycle

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

How would you like 10,000 reviews in a year and a 200+ increase in purchase rates with Yotpo?

We were lucky to be joined by Rad Mitic, Head of Partnerships, APAC at Yotpo to unpick the secret of building a community with user generated content (UGC).

Yotpo is the world’s leading emarketing platform for ecommerce merchants to accelerate growth with a full suite of solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

Watch or listen to this episode to see how you can increase your customer community by removing the friction for customers to leave reviews and giving them the control about how they interact with your brand.

For more information on Yotpo

Visit their website - https://www.yotpo.com/

Reach out to Rad on LinkedIn - https://www.linkedin.com/in/rad-mitic-1b1403b0/

Thanks to Gorgias for being such a great sponsor!

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Are DTC brands now becoming their own media agencies? Is TikTok marketing underpriced? Where are DTC brands going with headless commerce?

Part 2 is here! This week we carry on with our discussion about growing a brand with Tina Trenkner-Meade, eCommerce Lead at Two Islands who has years of experience in the eCommerce world. Two Islands is a New Zealand health, wellness and beauty brand with strong DTC channels and a presence in retail outlets.

If you haven’t listened to Part 1 yet, make sure you do to find out more about Tina’s journey to an eCommerce Lead of a competitive DTC brand, Black Friday trends for this year and how using technology can boost your understanding of customer psychology.

Visit the Two Islands website: https://twoislandsco.com/

Thanks to Gorgias for being such a great sponsor!

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

You need to understand your customers before you can outrun the competition. This episode was so great, we had to create two parts!

In this two part episode, Leo and Waldo were joined by Tina Trenkner-Meade, eCommerce Lead at Two Islands who has years of experience in the eCommerce world, with experience in both the agency and client space. Two Islands is a New Zealand health, wellness and beauty brand with strong DTC channels and a presence in retail outlets.

Watch or listen to Part 1 to find out more about Tina’s journey to an eCommerce Lead of a competitive DTC brand, Black Friday trends for this year and how using technology can really boost your understanding of customer psychology.

You’ll have to wait until next week for Part 2 but get excited as it covers TikTok marketing, headless commerce, Shopify strategies and more!

Visit the Two Islands website: https://twoislandsco.com/

Thanks to Gorgias for being such a great sponsor!

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Do you want to increase your AOV while also making shopping more flexible for your customers? You’re missing out if you haven’t already adopted a Buy Now Pay Later (BNPL) platform!

We were lucky to have Gary Rohloff, Co-founder and Managing Director at Laybuy join Leo and Waldo on Talk’n Shopify this week. Gary shared his incredible journey about how Laybuy transitioned from a family dinner-table discussion to being listed on the ASX and having 12,500+ merchants in 3 countries just 4 years later.

Listen to this episode to see how a BNPL tool increases sales, what makes Laybuy unique and how being bold can lead to high-scale growth for Gary and his family.

Visit the Laybuy website: https://www.laybuy.com/nz/

Thanks to Gorgias for being such a great sponsor!

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

How does a 120x return sound to you by installing this app? Things are getting pretty exciting on Talk’n Shopify this week as Leo and Waldo are joined by Tom Murphy and Bunty Agrawal, founders of Kiwi owned company Frankie to chat about AI powered personalisation.

At a brick and mortar store one of the best things you can do to improve customer experience is greet customers by name when they walk in the door. What about if you could replicate this level of personalisation online as well?

Frankie is an app for merchants that provides omnichannel personalisation at scale. It recommends in real-time exactly what each customer wants most from you. We discuss the power of AI, Frankie’s integration with Shopify POS and taking your Klaviyo flows to the next level.

Check out this episode to learn how you can use AI powered personalisation to improve customer experience, and ultimately grow your CRO.

Links from the show

Frankie: https://www.frankieai.com/

Not Just a Cadbury Ad Campaign: https://www.youtube.com/watch?v=VDWa8fZ4p1E

This person does not exist: https://www.thispersondoesnotexist.com/

Thanks to Gorgias for being such a great sponsor!

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Is high growth a blessing or a curse? How do you know which capital growth strategy is right for you? What’s it like in a real-life Shark Tank situation?

These are questions answered in this week’s episode with James Sampson, founder and CEO at FileInvite. FileInvite recently raised an additional $2.3M, bringing their total to $4.5M so we couldn’t think of a better person to discuss raising capital for growth with.

James shares with us a range of methods for raising capital, his personal experience of raising equity funding, and offers advice for how a business owner can prepare for a pitch to investors. If you’re looking to grow your business, this episode is absolutely worth listening to!

Find out more about FileInvite below:

https://www.fileinvite.com/

For more information about Angel Association New Zealand:

https://www.angelassociation.co.nz/

Thanks to Gorgias and Okendo for being such great sponsors!

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz

Custom Neon Sign: https://www.neonsigns.co.nz/

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq

Halloween will never die, it’s pivoting to the Nightmare Before Christmas.

COVID sucks. As a retailer in lockdown, innovation = opportunity. In this week’s bumper episode, Leo and Waldo sat down with Julian Bartram, Senior Community Manager at Shopify and owner of retail store Body FX to chat about the power of omnichannel, personalisation for the festive season and all things Shopify.

There has been a lot of exciting movement in the eCommerce world. We talk about the recent launch of Shopify OS 2.0, POS integration and the upcoming Shopify Markets. As a merchant, there’s no one size fits all with the features Shopify offers, so tune in to hear how these improvements can enable you to reach your business goals.

Thanks to Gorgias and Okendo for being such great sponsors!

For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast

To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz

Custom Neon Sign: https://www.neonsigns.co.nz/

For more information about Zyber Digital

Visit our website -  https://www.zyber.co.nz

Follow us on Facebook - https://www.facebook.com/zyberwebdesign/

Follow up on LinkedIn - https://nz.linkedin.com/company/zyber

Join our exclusive Facebook insider groups

Shopify NZ - https://www.facebook.com/groups/shopifynz/

Shopify VIP - https://www.facebook.com/groups/shopifyvip

Follow us on Instagram - zyberhq