On today’s Tank Talk! We welcome our guest Elaine Zelby, Principal & Director of Growth @ SignalFire to discuss Product Led Growth Strategies for Startups.

Before joining SignalFire, Elaine spent the early part of her career at Capriza, an enterprise software startup backed by a16z, and Charles River Ventures as one of the first employees building out many of the go-to-market strategies where she learned how to incentivize internal teams as well as external partners.

Elaine later joined slack to lead the enterprise product marketing team but quickly realized she had a passion for blockchain technology and eventually moved over to Consensys, a blockchain-focused venture studio. While there, she built the Product Marketing and Growth teams working across the 50+ incubation companies and learnt the art of storytelling as a startup.

Today you will get to hear Elaine's tips and tricks on how and when startups should think about product-led growth strategies and her own passion for podcasting and conversational AI.

Elaine’s Book Recommendations

Awareness - Anthony De Mello

Never Split the Difference

How to Win Friends & Influence People

Elaine’s words of inspiration - “Happiness is an underrated commodity”

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