On today's Talk, we ask Elizabeth about her journey in leaving Google during the last crisis to start Launchbit, an ad-tech platform that she eventually sold to BuySellAds and how she eventually made her way onto the investment side with 500 Startups. We dig into Elizabeth's time in running the 500 Startups Mountain View office and how she was able to select founders to back after reviewing over 20,000 pitch decks. Next, we discuss the reason she started Hustle fund with her partner Eric and what their mission is for the next 25 years. Finally, we ask Elizabeth to explain what hustle means to her as an early-stage investor and how she assesses hustle when meeting founders for the first and sometimes only time before deciding on backing them with a $25,000 investment.

This tank talk really helps you think about what characteristics and qualities to look for when making early-stage investments.

Books Mentioned In The Show:

- The Lean Startup

- The Hard Thing About Hard Things

- Predictable Revenue

Elizabeth’s words of inspiration - “Building a startup is tough, so make sure you dig deep and decide why you want to do it, besides the money, because it can really be your north star when moving through difficult times”