The conversation is about Facebook and Instagram ads and targeted ads in general. The guest, Lexi Wright, is an expert in this topic and runs a marketing agency called Back Pocket Social. They discuss the importance of having clear goals and measuring success when running ads. They also talk about the different audiences on Facebook and Instagram and how to target ads accordingly. The conversation emphasizes the value of hiring a freelancer or specialist to help with ads, especially if time is limited. For those DIYing their ads, they suggest starting with boosting posts that drive sales and analyzing website analytics to see if the ads are effective. In this conversation, Liz and Lexi discuss the process of setting up and running Facebook ads. They also explain the importance of having a website and how to choose the right type of ad and audience for your campaign. Lexi emphasizes the need for measuring and analyzing results, as well as the importance of having clear goals and a customer journey map. They also discuss the mindset and mindset shifts necessary for successful marketing.

Takeaways

• Having clear goals and measuring success is crucial when running Facebook and Instagram ads.
• Understanding the different audiences on Facebook and Instagram can help in targeting ads effectively.
• Hiring a freelancer or specialist can save time and yield better results when running ads.
• For those DIYing their ads, start by boosting posts that drive sales and analyze website analytics to evaluate effectiveness. Set up a Facebook Business Manager account to run Facebook ads.
• Bring your assets, such as your Facebook and Instagram pages, into your Business Manager account.
• Set up an ad account to have more options for targeting and data.
• Consider setting up a data set to gather more information about your website visitors.
• Choose the right type of ad based on your goals, such as awareness, traffic, or engagement.
• Define your audience and set a budget for your ads.
• Create eye-catching creatives and compelling copy for your ads.
• Measure and analyze your results to make informed decisions.
• Have clear goals and create a customer journey map to guide your advertising strategy.
• Develop a growth mindset and understand the importance of measuring and analyzing data in marketing.

Helpful Links:

Link to her free guide: backpocketsocial.com/liz

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

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