U.S. President Donald Trump proposed extensive new tariffs that could indirectly impact the travel industry by raising costs for goods and potentially deterring international tourists due to rising prices and geopolitical tensions. Meanwhile, travel brands are facing uncertainty around marketing on TikTok as a U.S. ban looms, even though the app plays a significant role in travel discovery and promotion. Lastly, Virgin Voyages’ adults-only cruise strategy has proven successful, with a 60% revenue increase last year, as the company taps into a market segment often overlooked by traditional cruise lines.

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