Some dots have connected in my mind recently that are reshaping how I evaluate self-storage trade areas moving forward. Surprisingly, this insight came from digging into the lives and current work of the people who shorted subprime financial instruments during the Great Recession—and what they’re focused on today.

I also re-learned an important truth when designing my self-storage and investment strategies: don’t follow the news, the politics, or the politicians—follow the money. See where it’s going. That points in a much clearer direction.

Next week, I’ll share where it appears the people who earned over 500% during the Great Recession are investing their money—and what they’re hedging against.

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