Taste of Prague meets Jirka Duzar, the digital marketing strategist of the Czech tourism board, in Ichiran Ramen in Brooklyn, NY, to discuss how Czech Tourism collaborates with travel influencers and journalists. How Czech Tourism vets influencers, what type of contract do they conclude, and how they measure the outcomes. Jirka also gives some basic dos and don'ts if you are an influencer who wants to pitch for collaboration with a national tourist board.