It's Throwback Thursday. You know how Rich is always talking about communicating with Power, Precision, and Passion? Well this episode is called "100 Power Statements" and it's pretty much exactly what the title would suggest. Rich has written 100 headlines that are, well, powerful… and he's going to read through them and give some commentary on HOW and WHY they are powerful. If you're a serious student of writing copy… creating an identity… or just killer marketing, this one's going to be a lot of fun for you!